Magical Family Event at Dubai Festival City for Eid al Adha

Published November 19th, 2009 - 11:01 GMT

Disney has created a magical seven day entertainment programme ‘Disney Princess Celebration’ brought to you by "Eid in Dubai". This programme will bring the world of fantasy, hopes and dreams to life at Dubai Festival City. Launching on 27 November – 3 December, guests are invited to enjoy a sparkling stage show suitable for all the family and exciting activities perfect for little Princesses.

‘Disney Princess Celebration’, is an enchanting stage show performance of a fairytale story featuring some of the world’s favourite Disney Princesses. Once upon a time, kind and beautiful Disney Princesses danced and sang, dreamed and wished. And on 27 November, once upon a time comes to Dubai Festival City with a magical musical journey featuring, beloved classic Disney songs. Cinderella, Aurora, Aladdin and Jasmine, Snow White and her seven miniature friends, as well as Belle and The Beast join the one and only Mickey Mouse, accompanied by his Princess, Minnie Mouse for a celebration to remember.

Daily stage shows will be held at 16:00, 18:00 and 20:00 in Festival Square.

Disney Princess event area will be open from 12:00noon – 22:00 with activities including:
o Disney Princess parlour
o Colourful creations arts and crafts
o Interactive games
o Sneak peek storyboard experience, introducing Guests to the new Disney movie fairytale ‘The Princess And the Frog’ releasing nationwide on 24 December 2009

A dazzling range of Disney Princess merchandise, interactive games, home entertainment and music will also be available for purchase.

For detailed information, visit www.eidindubai.ae
Or call Ahlan Dubai on +971 600 545555.

Entrance is free. Sparkling stage show performance time 20 minutes.
Guests are invited to bring their cameras!

Fadi Sabbagh, Sales & Licensing Head, Disney Consumer Products - Middle East, commented: “This is the first Disney Princess event that we’ve hosted for Eid in Dubai and we are excited to be offering so many guests the opportunity to celebrate with us at Dubai Festival City. This is a great opportunity to share the Disney magic with children and families and we hope our guests enjoy the enchanting entertainment featuring some of their favourite Disney Princesses that we have arranged for this very special week.”

Laila Suhail, CEO for Dubai Shopping Festival Office, commented:
“this colourful event is very important for us, not only for being a Middle East Debut, but it also marks our success in attracting one of the world’s most renowned brands to celebrate the Eid festivities and the national day of the UAE. And this year, we are very excited and pleased to be able to bring some of the magic and joy of Disney to Dubai to make Eid special for families from around the region.”

Tom Miles, Director - Shopping Centres, Al-Futtaim Group Real Estate commented:
“we are extremely pleased and proud to be hosting this extraordinary event. One of our core concepts at Dubai Festival City is to constantly provide the customers and visitors with the best entertaining shopping experience in the region, and hosting Disney’s Princess Celebrations will definitely take the shopping experience at Dubai Festival City to another dimension.”

Notes to editors:

About The Walt Disney Company in the Middle East and North Africa:
The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media group.

The Walt Disney Company has been active in the Middle East and North Africa (MENA) region since 1993. The Disney Channel launched in the region in 1997 and the company’s first standalone office opened in Dubai Media City in 2006. Disney is a top film distributor with successes such as ‘The Proposal’, ‘Bolt’ and ‘Up’. With a continued focus on Disney branded entertainment franchises, the Company continues to broaden the way it reaches consumers in the region through pioneering agreements such as the one with The Saudi Specialized Publishing Company to publish five children’s magazines in Arabic including Disney Princess and Winnie the Pooh.  Disney-ABC-ESPN Television licenses network TV series, movies and kids and family programming to major broadcasters across the region enabling consumers to engage with Disney branded and non-branded programming through local outlets. The company’s consumer products continue to be extremely popular and are celebrated with kids and families alike.

About Disney Princess
The Disney Princess franchise enables little girls to live the life of a princess through world-class entertainment and innovative products that let them act out scenes from Disney’s wholesome, timeless and cherished fairy tale film classics. The franchise is comprised of eight beloved princesses – Ariel (The Little Mermaid), Aurora (Sleeping Beauty) Belle (Beauty and the Beast), Cinderella, Jasmine (Aladdin), Mulan, Pocahontas, and Snow White. Each Disney Princess character has a unique story that empowers girls to imagine and live their very own fairy tales. Disney merged the characters under one umbrella brand in 2000, at a time when $300 million of individual Disney Princess merchandise was sold. The branding move resulted in a sales explosion. Today, Disney Princess is a multi-billion dollar global franchise and worldwide consumer products business that has become a leading girls’ lifestyle brand.

About ‘The Princess And The Frog’
The Princess And The Frog marks Disney’s return to the warmth and grandeur of 2D hand drawn animation.  Set in one of the greatest musical cities of them all, New Orleans, the film teams Ron Clements and John Musker, creators of The Little Mermaid and Aladdin, with Oscar winning composer, Randy Newman. From the heart of Louisiana’s mystical bayous and the banks of the mighty Mississippi comes an unforgettable tale of love, adventure, comedy and heart.  Voice talent includes Anika Noni Rose, Keith David, Jenifer Lewis, John Goodman, Jim Cummings, Terrence Howard and Oprah Winfrey. Nationwide release in UAE is 24 December 2009.

About ‘Snow White and the Seven Dwarfs’
Walt Disney Studios Home Entertainment  proudly opened the vault, releasing ‘The One That Started It All,’ Snow White and the Seven Dwarfs, in high-definition Blu-ray for the first time ever, on October 6, 2009.  The historic and highly-anticipated release fittingly launches a spectacular all-new product line – Disney’s Diamond Collection.  Poised to transform home entertainment, just as the movie itself transformed the entire motion-picture industry upon its debut in 1937, the revolutionary new Diamond Collection brings audiences the most immersive and highest-level viewing experience, that includes unparalleled features, exclusive high definition content and updatable experiences, superior picture and sound, and much, much more.  The Diamond Collection debut of Snow White and the Seven Dwarfs will keep audiences spellbound for hours with exciting content exclusive to this release, presented with spectacular newly restored picture and 5.1 Digital Theatre System Hi-Def Surround Sound.  Snow White and the Seven Dwarfs: Diamond Edition is now available to own as a Blu-ray + DVD Combo Pack (2 Blu-ray discs + DVD).


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