Make your mother feel special with VLCC’s unique campaign to celebrate Motherhood

Published March 17th, 2009 - 05:00 GMT
Al Bawaba
Al Bawaba

Make your mother feel special with VLCC’s unique campaign to celebrate Motherhood

 

Entertaining activities lined up to mark occasion; reward Mothers

 

Mother’s Day is that time of the year when we make our mothers feel ‘special’ and offer our gratitude for her contribution and sacrifice. To commemorate the occasion, VLCC – Middle East’s premier beauty, scientific slimming and preventive healthcare brand – is organizing a vast array of activities to reward Mothers for their invaluable roles in our lives.

 

In a unique ‘Mom, You Deserve an A+’ campaign, VLCC has further reiterated its message that VLCC and Mothers are partners in health, emphasizing that a healthy mother leads to a healthy family.

 

As part of the Mother’s Day activities, mothers can download free Mothers’ Guide to Healthy Living on www.vlccinternational.com. The guides encompass helpful tips, quotes, healthy recipes and facts about health and fitness. The commemorative Mother’s Day greeting cards offer complimentary consultation, body composition analysis, skin & hair analysis, one trial session of weight loss or body shaping and one face cleansing session.

 

Special VLCC Mother’s Day T-shirts will also be given away as part of the campaign.

 

Commenting on the Mother’s Day campaign, Sandeep Ahuja, CEO of VLCC International, said: “A mother is a unique person in our life; she has inspired us, loved us and made us what we are today. Mother’s Day provides us with that perfect occasion where we have a chance to make her feel as special and we at VLCC believe in making it a memorable day in her life. Through this Mother’s Day campaign, VLCC is enabling the mothers to lead healthier and fuller lives.”

 

The launch of the campaign comes close on the heels of special VLCC Family Day events which included free health assessments – body composition, skin and nutritional counseling. A ‘Draw Your Mom’ painting competition for children and beauty pageant complimented the occasion.

 

VLCC’s approach is to provide unique solutions – a holistic and scientific approach in addressing the mind and body, and oriented towards transformation. The VLCC approach focuses on longer term solutions that address the core of the problem rather than just its outward manifestations.