Leveraging a steep soar in the number of Middle East tourists in 2006, Malaysian Tourism Minister YBM Datuk Seri Tengku Adnan Tengku Mansor has announced that Malaysia is on an aggressive promotional strategy to attract 300,000 tourists from the Middle East in 2007. Tengku Adnan, who is in the country to lead a 150 strong high-profile delegation at this year’s Arabian Travel Market (ATM), made the announcement at a press conference held today (April 30, 2007) at the Dhow Palace Hotel.
Malaysia attracted more than 180,000 tourists from the Middle East last year and has organized an aggressive campaign dubbed ‘Visit Malaysia Year (VMY) 2007’ to promote it as a prime tourist destination and consequently increase the number of tourists. This year the country expects a surge in the number of visitors, as it celebrates its 50th independence day with over 240 year-round festivities set to take place, which will highlight the country’s rich culture and heritage. Some of the cultural festivals include Colours of Malaysia and the Eid-Al Fitr Celebration in addition to world-famous sporting events such as Formula One Grand Prix, Le Tour De Langkawi, Monsoon Cup and other amazing showcases such as the Malaysia International Aerospace Exhibition.
“Malaysia attracted an astounding 17.54 million people last year, which is a 6.8 per cent growth compared to 2005; and we are poised to top that with 20.1 million visitors in 2007 with a focused and intensified tourism strategy that involves both the public and private sectors. The number of Middle East tourists in particular soared by 22.2 per cent with a total of 186,821, and we are determined to increase that to 300,000 this year,” said YBM Datuk Seri Tengku Adnan Tengku Mansor, Minister of Tourism, Malaysia. “We are buoyed by the result of a recent survey by Global Traveller, a US - based magazine, which voted Malaysia as the world’s best destination and with three coveted awards we garnered at the Incentive Travel and Conventions Meetings Asia (IT&CMA) show and 17th Travel Trade Gazette (TTG) Annual Travel Awards in October 2006.”
Accompanying the minister is Dato’ Mirza Mohammad Taiyab, Director-General of Tourism Malaysia, together with senior tourism officials who further bolster the delegation comprised of representatives from 51 hotels, 28 travel & tour operators, 8 state governments, Malaysia Airlines, Malaysia Airport Berhad, Menara KL and the ِAquaria Kuala Lampur. To complement its strategic efforts in the UAE, part of the delegation will proceed on a post-ATM road show across the Gulf to promote Malaysian tourism in Saudi Arabia, Bahrain, Qatar and Damascus from May 4-15, which is expected to attract key tourism players in the respective countries.
Malaysia offers an unforgettable destination for GCC tourists with its perfect blend of breathtaking destinations and luxurious services and packages at competitive costs. Aside from a shared Islamic belief, Malaysia has famous theme parks perfect for families such as Sunway Lagoon and Genting Highlands, amazing beaches in Langkawi and Penang, a newly launched gigantic Ferris wheel called ‘Eye of Malaysia’ that provides spectacular views of Kuala Lumpur and luxurious shopping malls slated to hold mega-sales to mark our 50th Independence Day. Further, visitors to Malaysia in 2007 can also enjoy a once-in-a-lifetime opportunity and experience to ride a space shuttle at the first aerospace exhibition in Asia.
At the Arabian Travel Market, visitors to the Malaysian pavilion will witness a visual extravaganza, as the delegation highlights its 14th participation with the theme ‘One Golden Celebration’ and will showcase the country’s commemoration of its golden jubilee. In addition, its stand AS 712 in Hall 7 will also feature the country’s tourism attractions with luxurious tour packages catering to the fancy of Middle East tourists. The various eco-tourism, medical & health tourism, spa, honeymoon and Malaysia My Second Home offers are combined with excellent services and products, providing an opportunity for visitors to laze in pristine beaches and tranquil islands that Malaysia is reputed for or to detoxify and promote physical well-being in over 200 world-class medical institutions.
Though predominantly Islamic, Malaysia is a showcase of myriad cultures and religions thriving harmoniously; and the inherent hospitality of the people adds up to making a visit to Malaysia an experience to remember. Malaysians are known to be proud of their country and the government has engaged the people and the private sector such as airlines and hotels in a concerted effort to make Malaysia a prime tourist destination.
Promotion of Malaysian tourism in the region is carried out by Malaysian Tourism Promotion Board offices in Dubai for the UAE, Kuwait, Qatar, Bahrain, Oman and Iran markets and in Jeddah for Saudi Arabia, Levant and North Africa. The tourism body works with consumer and trade stakeholders to forward its goals through various promotional and marketing initiatives. For VMY 2007 campaign, it has slated a cultural show featuring Malaysian cuisine, seminars for travel agents and airlines, and aggressive media promotions amongst others.
