Mall of the Emirates Pledges to Renew, Reuse, Recycle, Revitalise

Published March 17th, 2010 - 10:14 GMT

Twenty five environmentally savvy schoolchildren helped to breathe life back into the planet this week as part of the Barren Tree campaign at Mall of the Emirates. The six and seven year olds from Gems Royal Dubai School are taking part in the eco-friendly initiative which is looking to plant a minimum of 200 trees around the parks of Dubai.

By recycling paper at one of the Emirates Environment Group's (EEG) dedicated centres, eco-warriors can chart their progress through a Facebook application. Each kilogram recycled adds more leaves to the barren tree. After 60kg, a real tree will be planted named after the recycler responsible.

A replica of the barren tree at Mall of the Emirates has helped stir up some extra Barren Tree interest in other green teams.

"It's a fantastic idea and we're delighted to be able to play a part of its success," said Fuad Sharaf, Vice President, Mall of the Emirates. "Knowing that there will be a green part of Dubai bearing your name is a fantastic incentive, particularly for children, who understand the importance of conservation and environmental issues better than many adults.

"To have a dedicated Facebook page will definitely help create extra fun and makes it very much a social campaign, which is exactly what it should be as a social issue. It's a community effort and we are constantly looking to play our part in the community," he added.

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