In a region where malls are almost magically arising from the desert sands overnight, there has been no better time to attend a new Seminar entitled ‘Marketing Shopping Centres Successfully’.
The two-day seminar will be held 14-15 December, 2008 in Dubai and will be facilitated by industry expert Carolyn J. Feimster, President and Founder of CJF Marketing International (CJFMI). Feimster will highlight the importance of re-visiting strategies that increase sales, productivity and efficiency, and develop insights into marketing trends that will define the future.
“We are delighted that Carolyn Feimster from CJF Marketing International will facilitate our two day seminar in December. Carolyn’s consulting company specialises in the creation and implementation of strategic marketing, tourism programs and economic development projects. Her background includes developing shopping centers, urban entertainment districts, communities and commercial properties throughout US, Caribbean, South America, Mexico, Europe, Asia, the Middle East and Australia, which will be of tremendous benefit to all participants.” said Mr Maher Al Shaer, President, MECSC
The seminar’s course outline includes the role of marketing in the development and re-development, leasing issues, values of consumer research, conducting a shopping centre audit, customer service and developing a marketing plan.
“Shopping centres in the Middle East are facing a more intensely competitive environment, where the need for effective marketing, research and promotion has become paramount to success. It is for this reason that the Middle East Council of Shopping Centres has developed this much needed seminar for the industry.” said Mr Maher Al Shaer, President, MECSC.
The seminar’s course outline includes role of marketing in the development and re-development, leasing issues, values of consumer research, conducting a shopping centre audit, customer service and developing a marketing plan.
For more information please contact the MECSC office on register@mecsc.org, telephone +9714 359 7909.
MECSC is a voluntary, non-profit association. Established in 1994, the council has more than 750 active members. Covering a territory of 18 countries in the region, the MECSC represents the interests of shopping mall owners, developers, marketing managers, leasing managers and specialists, retailers, consultants, property managers, financiers, accountants, government officials and industry suppliers.
ABOUT CAROLYN FEIMSTER
President and founder of CJF Marketing International (CJFMI), Carolyn J. Feimster, SCMD, has over twenty-seven years of retail, economic development, tourism development and shopping center experience including: regional malls, specialty centers, community centers, power centers, urban entertainment centers, downtown retail districts and commercial districts. Her work has included developing and implementing business, economic development, marketing and tourism plans; developing re-merchandising programs; coordinating business development programs for retailers; coordinating and implementing grand openings; training marketing directors and tourism managers for various types of projects; and the development and implementation of a variety of training programs and seminars.
