MBC and Toytriangle (TTC) Bring Jungle to Life

MBC and Toytriangle (TTC) Bring Jungle to Life
-Strategic Partnership Takes On-Screen Success onto New Platform –
 
MBC3’s groundbreaking kid’s reality show, Eish Safari is set to become an even bigger part of kids’ lives in the region next month, when a vast selection of top-quality Eish Safari branded toys, games, stationery and homeware is launched through retailers across the Middle East.
 
MBC Group, the region’s largest media broadcasting company, has signed a partnership agreement with Toytriangle Middle East, granting the toy company the master licencing rights for the production of the Eish Safari branded products.  The range, comprising hundreds of items, will include everything from duvet covers to electronic games, and from colourful crockery to funky bikes.
 
Norman MacDonald, Director of Merchandising & Licencing, MBC Group commented:  “Eish Safari is now in its third season on MBC3, generating huge audiences throughout the Arab world, and developing into a brand that is now mature enough to extend beyond our screens and onto new platforms.  We are delighted to confirm our partnership with Toytriangle, and have great confidence in the future success of this initiative.”
 
Chief Executive Officer of Toytriangle Middle East, Sabri Al Kathiry said:  “Toytriangle has been the leading producer, marketer and distributor of toys in the Middle East for more than 15 years, and has earned a reputation in the industry for top quality toys and merchandise. The Eish Safari project is the beginning of what we hope will be a long and extremely successful association with MBC.”