MBC, the Middle East’s number one broadcaster last night officially opened the 40th International Advertising Association World Congress with a Gala dinner in Dubai Media City’s, amphitheatre. The 4 day “Challenges of Change” conference will gather some of the most perceptive minds from around the globe and was last night appropriately launched with a glamorous dinner and elaborate entertainment.
Guests were treated to entertainment from both Arabic and Western music stars and a welcome speech from MBC’s, Group Director of Marketing, PR & Commercial, Mohammed Al-Mulhem. Al-Mulhem took the opportunity to thank the IAA and its fellow sponsors for organizing the 2006 conference, which looks set to be the biggest and best IAA event ever. He also reflected on MBC’s considerable contribution to the growth of advertising in the region and the channel’s grand plans for the forthcoming year.
Mohammed Al-Mulhem, Group Director of Marketing, PR & Commercial said:
“At MBC we are proud of our programmes, proud that we are such an integral part of life across the Arab world and we are proud of our relationships with our advertisers. It is all about giving our audience what they want whilst exceeding the expectations of our clients.
“We believe that we have played a fundamental part in the growth of advertising in the region and intend to continue to develop both our channels and our offer to our advertisers.”
