(NYSE: MFE) today announced the achievement of a significant new milestone: McAfee® SiteAdvisor™, the world’s first safe search and surf technology, has already been downloaded more than 38 million times by Internet users.
“Put into perspective, McAfee SiteAdvisor delivers Web site safety ratings 320 million times every single day, educating consumers about which sites are safe and which ones might compromise their Internet experience,” said Patrick Hayati, Regional Director McAfee Middle East. “By any measure, McAfee SiteAdvisor has enjoyed very strong adoption since its launch last year and has demonstrated the urgent market need for this technology.”
McAfee SiteAdvisor is a FREE Web safety tool which adds ratings to Web sites and search results as users search, browse, and transact online. It tests and rates, on an ongoing basis, nearly every trafficked site on the Internet for a wide variety of Web safety issues, providing advance warning of dangerous and risky Web sites. McAfee SiteAdvisor works with Microsoft Internet Explorer and Mozilla Firefox to mark search results from most search engines with a safety rating for each Web site preventing users from going to harmful websites. SiteAdvisor is a great complement for businesses and consumers to use with their existing McAfee products or to enhance security products made by other manufacturers. McAfee SiteAdvisor is a 30-second download and is available at http://mcafee.com
McAfee SiteAdvisor uses advanced technology to conduct automated Web site tests for spyware, adware, exploits, excessive pop-ups and spam. It also integrates feedback from individual users and analysis by SiteAdvisor staff to enhance SiteAdvisor's automated testing and to reveal potential online scams.
For example, fake YouTube video players that linked to a site named yootube.info began appearing on MySpace pages. Clicking on the player exposed consumers to unwanted adware. Within hours of yootube.info’s appearance, SiteAdvisor users had flagged the site as a scam. McAfee staff investigated, confirmed the scam, and rated the site red for “risky.”
“We are equally excited that the Internet community has embraced McAfee SiteAdvisor and evangelized its benefits, contributing to its rapid success,” added Hayati. “SiteAdvisor’s proactive protection helps consumers stay safe as they search, surf and transact online, and we are happy to offer it free of charge.”
McAfee SiteAdvisor's pioneering safe search software protects Internet users from adware, spam, viruses and other online dangers. Already downloaded tens of millions of times, SiteAdvisor has received numerous honours including: 5-star reviews from CNET's download.com, Time Magazine’s “50 Coolest Web Sites," Popular Science’s "Best of What’s New" and the US Department of Commerce's "Recognition of Excellence in Innovation" honor. SiteAdvisor is available for free at www.mcafee.com
