MECC '10, the Middle East's own annual Call Centre event is slated to take place on May 12/13 at the Dubai International Convention & Exhibition Centre (DICEC). With all of the region's top solutions providers such as Avaya, Smartlink, SpancoGKS and Alcatel participating, visitors can look forward to exploring the very latest technologies, applications and proven ideas to improve customer service and other key customer interactions.
According to Dominick Keenaghan, president of show organizers INSIGHTS, "the still-fragile economy has highlighted the importance of pro-active and high quality customer service to an organization's financial wellbeing. Not only is ongoing business at stake if a customer's post-sales expectations are not met, but today's "connected and demanding customer” (through the use of social media such as blogs, twitter, facebook, etc) gets to spread his opinions of an organization far more easily and widely than by traditional word of mouth. If these are unflattering and negative, the damage to organizational reputation, brand and future revenue streams from the increasing number of potential customers who are influenced in this way can be disastrous. As a result, organizations must not only invest in expanding their range of customer touch points, whilst simultaneously enhancing service quality, but also implement solutions to listen to the "chatt er" about themselves in cyber space, developing tactics and processes to respond accordingly."
The annual, INSIGHTS MECC '10 Exhibition has evolved to become a one-stop solutions venue for regional organisation's most urgent customer service and sales issues. With entrance to the exhibition free, show visitors have a unique opportunity to consult with the many international experts in attendance in order to understand more precisely how to improve the quality of their current customer interactions whilst also gaining invaluable guidance on how to maximize key customer metrics such as retention and loyalty. On leaving the "Consultant's Corner" section of the show, attendees will be able to "test-drive" the latest customer service technologies and innovations from feather-light headsets and fatigue-reducing work stations for agents to cost-saving, productivity-enhancing developments in call monitoring, speech analytics, social networking, performance management, unified communications and all associated applications in between. MECC '10 will once again feature the region's top call centre specialists, and organizations intending to make an investment in the near future will be able to stretch their budgets even further by taking advantage of the many show discounts and special offers that the exhibitors will be running. With a special, free-to-attend vendor seminar program, valuable reference material to collect and industry-specific guidance on training & personal development also on offer, visitors will have much to savor and occupy themselves at MECC ‘10.
MECC '10 is part of the inaugural Middle East "Voice of the Customer" week and which is being sponsored by Smartlink, the Saudi-based Outsourcing and Contact Centre Solutions provider. Other MECC ‘10 sponsors include, Avaya, a global leader in enterprise communication systems and SpancoGKS, a fast growing BPO specialist.
