The Media and Marketing Show announced today the Beirut and Cairo promotional roadshow a great success for achieving the dual objective of generating high visibility and awareness for the annual international media event, and developing the keen interest and commitment of leading players in the media industry.
Organised by The Domus Group, a leading trade fair organiser in the UAE, the promotional drive through June was attended by Director Abdulla Abulhoul, and Exhibitions Director Stephen Walsh, along with senior executives of the organisation.
Abdulla Abulhoul said: “The campaign proved to be a dynamic tool to communicate with key media players in the region and collateral industry sectors.
“Apart from successfully promoting the Media and Marketing Show 2006 in these countries, we have built relationships with some of the most prestigious newspapers and television channels in Lebanon and Egypt, including Major TV channels like LBC, Future and Al Mehwar, as well as leading local and pan-Arab newspapers like Al Ahram, Al Mustaqbal, Al Nahar, Al Anwar and Al Hayat.
The core focus of the Beirut and Cairo roadshow was to raise awareness of the Media and Marketing Show 2006, and highlight it as an ideal forum for media representatives to showcase innovation and knowledge, cutting edge services and products to a large base of high profiled regional and international buyers and senior decision makers.
With the roadshow recording unprecedented success, the Media and Marketing Show 2006 is expected to attract a wider range and depth of exhibitors from inside and outside the MENA region.
To be held from November 27-29 2006 at the Dubai International Exhibition Centre, the annual event will include industry specific seminars, thematic events and key note speeches by prominent industry delegates.
The Media and Marketing Show is the only international event dedicated to supporting the rapid expansion of media and marketing opportunities within the Middle East.
Al Bawaba
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