MediaMost launches Aviamost

Published September 27th, 2010 - 02:52 GMT

MediaMost, a Dubai-based diversified publishing house, is proud to launch the first Chinese language magazine in the Middle East called AVIAMOST Chinese. As a niche publication, the magazine will serve as the tourism and business link between China and the Middle East due to the growing economic interest between the two and provide comprehensive news on all aspects of the UAE culture and heritage.

Published in simplified Chinese language, the main purpose of launching AVIAMOST Chinese is to provide the highly potential Chinese visitor with the latest news about business opportunities, hospitality news, tourism attractions, shopping and lifestyle updates including fashion, jewellery and watches. With a wide distribution of 20,000 copies, AVIAMOST Chinese will be available in selected hotels of the UAE, the consulates and embassies of China, Hong Kong and Singapore in the UAE, in addition to the leading airlines flying to China from Dubai.

Rita Boustany, Editor-in-Chief of AVIAMOST, said: "After the success of Aviamost – Russian that was launched 15 years back, once again we have shown our commitment to promote the Middle East to potential markets. AVIAMOST Chinese will offer a wealth of information related to the business and tourism sector of the UAE such as museums, malls, leisure and entertainment facilities, eating out, health and spa, new product launches, exhibitions and events, hotels, what's new and much more."

Fady Boustany, Executive Director of AVIAMOST said: "We are confident that AVIAMOST Chinese will open a window to the retailers and other sectors in the market to advertise their products and services to the highly potential Chinese tourists through a medium that communicate to them in their own language." 

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