Merle Norman Cosmetics Studio opens in Dubai

Published March 17th, 2010 - 08:30 GMT

Merle Norman Cosmetics, America's tried and trusted cosmetics brand, has opened a Cosmetics Studio in Dubai. Located at the first level of Festival Centre, Dubai Festival City, the leading American make-up and cosmetics brand guarantees a gateway to a world of beauty for Dubai residents.

The contemporary studio layout highlights an open-sell environment and is designed for customers to explore, learn and try Merle Norman products. Arranged at eye level in the Color and Skin Care walls for convenient browsing and sampling, each product is formulated to suit every woman’s needs.

The perfect destination for different facial treatments designed to rejuvenate and revitalize the skin, or to learn the tricks of the trade in their signature Make-Up Artistry services, the Merle Norman Cosmetics Studio is billed to become a sanctuary for quality nail care as they offer Nail Spa services in April 2010.

Commenting on the variety of services offered, Mamta Thakkar, Merle Norman UAE General Manager, said: “We aim to be a one-stop shop for women who are looking for tailor-made skin and make up products. The consultation area allows customers to discuss beauty needs with our knowledgeable beauty consultants. Merle Norman operates with its signature philosophy of a ‘Try Before You Buy’ approach that allows customers to test the products and learn how to apply them before making the purchase decision.”

She added: “Entering the Dubai market with several brands is challenging, but we are confident that through our tried-and-true products, we will be able to build brand value and add value to our customers by upholding Merle Norman’s philosophy. Merle Norman also plans to open two more Cosmetics Studios in Dubai in the coming months.”

Merle Norman Cosmetics is named after its founder, who started her cosmetic business in 1931, Santa Monica, CA, USA through modest beginnings creating her philosophy of Try Before You Buy.  She demonstrated the products as an added service, believing if she could “get it on their faces,” they would become loyal clients. 

Formulated and packaged in the brand’s research and development facilities in the USA, the line-up includes hundreds of beauty products to address the full spectrum of skin care and make up needs.


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