Middle East shipment of printing and document management units to rise by 4.8 per cent by 2010

Published November 24th, 2009 - 12:48 GMT

The shipment of printing and document managing solutions in the Middle East is expected to grow by 4.8 per cent by 2010, according to latest industry analysis from IDC. Aiming to leverage this expected growth, Brother Gulf - a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs, and enterprises - has announced the Middle Eastern release of its latest line of innovative products. Launched during the recent 2009 Gulf Information Technology Exhibition (GITEX 2009), Brother’s newest additions include two models from the HL-3000 Series compact business colour printers (HL-3040CN and HL-3070CW), three from the 9000 compact business colour All-in-One Series (DCP-9010CN, MFC-9120CN and MFC-9320CW), and the first-ever trilingual (English, Arabic, Persian) P-Touch Label Printer in the Middle East.

The IDC industry report shows that the predicted growth in the printing and document managing solutions segment indicates the Middle East market’s recovery from the global financial crisis. In fact, Brother Gulf’s sales during the second quarter of the fiscal year (July, August & September) reflected an increased demand for colour laser printers and mono laser single function printers. The release of its latest line of printers allows Brother Gulf to leverage and further consolidate its position in the region’s printing and document managing segment.


“Brother continues to take strides in growing the market, which is the motivation behind the launch of the new models of colour printing equipment and MFCs,” said Shinji Tada, Managing Director, Brother International Corporation Gulf. “As we continue to invest in advancing the technologies that power our products, we keep in mind the evolving needs of our users amidst the ever-changing demands of today’s dynamic business environment, and tailor-fit our offerings to match these requirements.”


Brother’s new range of high-speed compact business colour printers and Multi-Function Centres (MFCs), incorporate a host of unique features like fast professional colour and monochrome print speeds at 16 pages per minute, while its newest set of multifunction printing equipment offer the fastest single pass colour print speed within each of their respective market segments. The new line of products offers high quality print outs of up to 600x2400 dpi resolution.


Models under the HL-3000 Series Printer and 9000 All-in-One Series have adjustable, 250-sheet paper capacity; Ethernet and Hi-Speed USB 2.0 interfaces and two-piece toner/drum set. In terms of individual key features, the HL-3070CW model showcases a built-in wireless network interface, USB direct interface and PCL6 and BR-Script3 emulations; while the MFC-9120CN has a Super G3 fax function. All new models are compact, affordable, ideal for small businesses and home-based office professionals, and comes with a three-year warranty.


“With the printer market expected to rebound by the second half of 2010, our plans for the coming year will definitely include activities, which will further strengthen our relationships with retailers, partners, and distributors. Furthermore, our customers can count on Brother Gulf to invest in designing new products with a focus on providing powerful features and combining convenience and functionality, which will ultimately contribute to the enhancement of the overall operations of small, home-based or mobile businesses,” concluded Tada.

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