Ministry of Health and Dubai Healthcare City Target 10,000 Pledges to Stop Smoking in Support of “World No Tobacco Day”

Published May 13th, 2009 - 05:13 GMT

Ministry of Health and Dubai Healthcare City Target 10,000 Pledges to Stop Smoking in Support of “World No Tobacco Day”

Ministry of Health (MOH) in collaboration with Dubai Healthcare City (DHCC) is launching an ambitious campaign to stop smoking in the Emirates in preparation for “World No Tobacco Day” on May 31st 2009.  The campaign, designed to raise awareness about the dangers of smoking, aims to secure 10,000 pledges against tobacco use this year.
Conceived and executed by ExHealth, the campaign will target communities throughout the United Arab Emirates (UAE)  with a wide range of  programs  including talks, road shows, street plays, poster & art competitions, entertainment and   an innovative ‘Quit & Win’ competition from DHCC.

Dr Mahmoud Fikri, CEO of Health Policies, Ministry of Health said: “Tobacco use and abuse has been on the rise and urgently needs to addressed.. This drive will raise awareness of the risks of smoking amongst UAE residents in an educational and engaging way. The campaign will include a comprehensive roll out at educational institutions, and public and private organisations in each emirate.

Dubai Health Care City will play a key role in the campaign with a ‘Quit and Win’ program and competition. The program, which will begin on 31st May, will provide smokers  with the tools necessary to quit smoking through a number of support mechanisms, over the period of 30 days and will culminate in a prize draw on 30th June for those whohave successfuly  quit smoking. Program sponsors include Grand Cinemas, Dubai Ladies Club, Wild Wadi Waterpark, Jumeirah Group, AMG, DMI, Dubai Polo Club and Equestrian Club and the fitness group Hayya!

Dr Ayesha Al Mutawa, Chair of the CR committee for DHCC said: “Quit and Win is a very positive initiative to help smokers start a new and healthier lifestyle by providing them with the appropriate assistance, tools and education to support long-term smoking cessation. DHCC is pleased to be working with the Ministry of Health to support the legislative efforts on tobacco control through public engagement and health awareness campaigning.”

In addition, an extensive creative competition in the form of a Poster Campaign will  be launched to encourage people to design the health warnings for cigarette packaging.   The winning poster will be sent to executive board of the health minister council – GCC, to be used as the official no-tobacco signage on cigarette packaging within the GCC.   Selected posters will also be presented at a dedicated exhibition. UAE is observing the World Health Organization’s recommendation to place no-tobacco picture on tobacco products.

Dr. Prem Jagyasi, Managing Director of ExHealth said, “ExHealth has been created with a view to contribute to the health sector in the UAE. Events such as this,  in collaboration with government authorities and corporate hubs, are an effective way to raise consciousness among  UAE residents  about urgent health related issues.
For more details regarding the campaign, please visit

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