MODA Mall, the Kingdom’s ultra-exclusive shopping complex located on the ground floor of the landmark Bahrain World Trade Center (BWTC), was proud to host the most glamorous international advertising festival the “Zain Night of the AdEaters” on Thursday, February 11, 2010. The event showcased some of the finest, most amazing, funniest, most artistic, most creative and most unexpected advertising films from around the world. More than 550 advertising enthusiasts and specialists, media, marketing and PR professionals attended the event.
The ‘Night of the AdEaters’ is an annual celebration of the best and most unique advertising films from around the world. The programme, which is held in more than 40 countries, is the brainchild of French advertising personality Mr. Jean Marie Boursicot.
Mohammed Al-Raee, MODA Mall Director of Marketing and PR l said, “We are delighted to have played host to this unique ‘Zain Night of the AdEaters’ festival at MODA Mall, giving it the right environment, atmosphere and level of sophistication that the event is renowned for. Our aim to sponsor this event was in keeping with our strategy at MODA Mall to support and promote high profile cultural and social events in Bahrain and raise the Kingdom’s profile on the international arena by showcasing the mall as a prestigious venue embodying the highest standards of quality and service.”
Samya Hussain, Corporate Communications Manager at Zain Bahrain added: “We are delighted to host this glamorous event as it reflects Zain’s ambition to become one of the world’s leading telecommunications companies. She added: “The event also included a multitude of gifts and surprises presented to the audience,
The exciting evening featured local musician Ala Ghawas, whose performance of all-time favourites captivated the audience, and Lebanese comedian Tony Abou Jaoudeh, who added a humorous twist to the traditional master of ceremonies role.
