Modhesh Souk offers fun shopping with a meaningful motive

Published July 18th, 2010 - 09:21 GMT

With around 40 zones and unlimited entertainment, Modhesh World has just three more weeks to go before the 13th edition of Dubai Summer Surprises concludes. Children and families are discovering new attraction by the day and the Modhesh Souk is one attraction that aims to carry forward Emarati culture and heritage.

Organised in cooperation with the Ministry of Social Affairs, several stalls at the souk are dedicated to the forsaty programme. The programme is a centre for promoting goods produced by Emarati families enabling them to supplement their income from home. The products displayed for sale include local handicrafts, cosmetics, garments, accessories, and perfumes.

Um Saif Al Jumeiri is one among the Emarati businesswomen at the souk displaying handmade clips and fragrances. Hoor Fashions, also part of the forsaty programme, has sheilas and ghata sala - the traditional prayer apparel for women.

Dubai Police also have a presence at the souk with handicraft products made by inmates. It is an effort to train and rehabilitate inmates according to their interests and skills in producing handicrafts. A series of works such as boxes and brass table sets are on sale and are very popular among visitors.

The Dubai Club for Special Needs also has three kiosks at the Modhesh Souk. Sheilas, abayas, traditional pottery, handbags, gift baskets, fancy containers, linen, and accessories are on sale here. The products are made by physically and mentally challenged members of the club.

A Jordanian channel called Tuyour Al Jennah (Birds of Paradise) is also part of the Modhesh Souk. An Islamic channel for children, it also sells related merchandise.

H. B. Leisure, DWTC, Coco-Cola, Magic Planet, Emirates, Masafi and Union Co-operative are the sponsor s of Modhesh World. Modhesh World doors are open from 10.00am to 10:00pm (Saturday to Wednesday), 10:00am to midnight (Thursdays), and 3:00pm to midnight on Fridays. Tickets to the venue are priced at AED 10 for adults and AED 15 for children with numerous free zones and exciting activities. 


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