The Mohammed bin Rashid school for communication at AUD perfects its curriculum
In Collaboration with Consultants from USC Annenberg School of Communication
The Mohammed Bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) has built on its existing curricula to refine its Bachelor of Communication and Information Studies (B.C.I.S.), which now entails two concentrations in both Arabic and English: Journalism, and Digital Production and Storytelling.
The MBRSC prepares its students to work in the fast-paced world of the media and to provide the public with content that meets international standards, by enriching the students’ knowledge and training them in areas ranging from ethics, media policy and reporting, to writing, production and language skills.
Mr. Ali M. Jaber, Dean of the Mohammed bin Rashid School for Communication comments:
“We believe that all those who work in the field of communication are story tellers and that we are in the story-telling business. We believe in the need to train our students in how to be able to tell their own stories in the best way possible using the techniques of journalism and television, radio, cinema, online, games, and mobile media. We also believe that writing rests at the heart of story-telling. It is through the proper use of simple, yet rich diction that students will be able to translate their original thoughts, ideas, their trials and tribulations into stories”.
Loyal to its ongoing efforts to form the best and brightest journalists and media professionals, and well aware of the financial, geographical and logistic challenges that applicants might be facing in today’s difficult times, the MBRSC has reiterated that H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, is offering full financial aid (including tuition, board, books…) to eligible applicants in need from all over the Arab World, and who have opted for the Arabic track. The scholarship application deadline is set for July 30.
In order to fulfill the degree requirements, students have to take the 7 General Foundation Courses and 8 Concentration Courses (according to their chosen concentration). In addition, they have to opt for 2 out of the 6 proposed Arabic, French and Spanish courses, and to choose 12 Arts and Sciences Core Courses, 8 Arts and Sciences Electives and 5-6 General Electives from the wide array of courses offered by the School.
When applying to the B.C.I.S. program, applicants must, in addition to satisfying AUD’s general admissions requirements, submit an essay written either in Arabic or in English depending on the chosen track, and a portfolio consisting of samples of their literary/artistic work. Applicants to the Arabic track must sit for an Examination of Proficiency in Arabic.
