Montblanc selects Dubai for annual strategic meet
Luxury goods manufacturer Montblanc, recognized worldwide for its classic timepieces, jewelry, leather goods and writing instruments selected Dubai to host its annual retail & marketing strategy meet on 25th May. The meeting was attended by senior Montblanc personnel along with franchise partners from the GCC, Levant, Egypt, India and Pakistan.
“This annual meeting is an opportunity to exchange valuable business intelligence, offer strategic and marketing operations solutions, and support tools to our distributed sales force, partners, retailers, franchises and dealers throughout the extended region,” said Joe Nahhas, Regional Brand Director of Montblanc.
He noted that the meeting would help improve marketing execution processes and help improve the brand experience for customers of Montblanc in the region.
In synch with the brand’s international expansion plans, Montblanc is pursuing new growth opportunities in the Middle East region and constantly on the lookout for new markets as customers in the region are becoming more discerning towards luxury products.
Montblanc’s recent strategic investments in the Gulf countries include their own boutiques as well as outlets through franchise partners and shop in shop concepts covering UAE, Bahrain, Saudi Arabia, Kuwait, Oman and Qatar.
