Montegrappa, Italy’s premier luxury pen manufacturer has released limited edition pens to celebrate the 100th anniversary of Italian car manufacturer Alfa Romeo.
Legendary racing driver Jean Alessi who is an ambassador for the Montegrappa brand graced the launching in Dubai at a special event held at Gargash Motors’ Alfa Romeo showroom along Sheikh Zayed Road.
“Montegrappa and Alfa Romeo are nearing their centenaries. It is thus both fitting and timely that Montegrappa which has been producing superior fountain pens and writing instruments since 1912 has been chosen to produce the centenary pen for Alfa Romeo that was founded in 1910,” said Mr. Giuseppe Aquila, Chief Executive Officer of Montegrappa.
Italian qualities unite the two companies, both sharing the values that define Italian spirit, tradition and innovation. Another, almost transcendent quality unites them in that both companies have always insisted that their creations possess elegance, a form that respects the function.
“Gargash Motors are honored to represent the iconic Italian brand of Alfa Romeo and be part of its historic hundred-year journey. What could be more fitting than to celebrate the Alfa Centenary together with Montegrappa, yet another Italian brand that will soon celebrate its own centenary! It is indeed, a momentous occasion, for all the Alfa owners in UAE, and for each one of us here,” said Mr. Samir Gargash, Chief Executive Officer of Gargash Motors.
Montegrappa has crafted elegant set of pens that embody the essence of Alfa Romeo’s history and prestige. The series created by the Bassano master craftsmen for this important anniversary comprises 12 different pens (three versions of fountain, ballpoint and roller ball pens and mechanical pens) to celebrate and honour the glorious car manufacturer in each and every design detail.
A total of 1910 pens were crafted: 246 (representing 24th June 1910, the date on which the Anonima Lombarda Fabbrica Automobili was founded) celluloid and carbon fibre fountain, ballpoint and roller ball pens; another 246 of each made of celluloid and silver and another 167 of each of the respective mechanical pencils and 25 each of the four series in celluloid and solid 18k gold.
On the first model, traditional celluloid is used for the cap and a technologically advanced material such as carbon fibre is used for the body. This choice of materials represents an ideal bridge between the past and present, to acknowledge the dynamics of the prestigious automobile company which remains faithful to its historical roots while striving towards the future, with meticulous care and attention to technological and stylistic innovation and research.
The exquisite artistic designs etched in low-relief on the body of the silver and gold versions in the Montegrappa collections are inspired by the stylistic elements on the evocative Alfa Romeo logo (the Visconti snake, badge and vintage logo). The brand also appears in relief on the top of the cap while the classic Alfa four-leaf clover is etched on the 18k two-tone gold nib of the fountain pen, which is partially rhodium-plated. The nib feeder is made from ebonite, proving that even the parts hidden from the eye are selected and crafted with the utmost attention to detail.
Even the packaging confirms the elegance and sophistication of these unique writing instruments, which have such a refined distinctive design. Each pen comes with its own exclusive eco-leather case with a pen pouch and an international guarantee certifying the research, passion and pure brilliance of the craftsmen who have produced this commemorative line for Alfa Romeo.
The Alfa Romeo limited edition pens are now available at all Rivoli stores in UAE starting from 3675Dhs.
