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Moulinex Direct Serve blender - a favorite accessory of health food fanatic

Published December 8th, 2008 - 11:26 GMT
Al Bawaba
Al Bawaba

Moulinex Direct Serve blender - a favorite accessory of health food fanatic

The favorite kitchen accessory of the health food fanatic - the blender has evolved into its latest incarnation - the Moulinex Direct Serve blender. Groupe SEB, the world leader in small domestic kitchen appliances in announced the launch of the product in the UAE and GCC market.

This unique direct serve tap system from Moulinex has strongly differentiated itself in a crowded and increasingly competitive market. With this new design, there is no need to remove the pitcher from the blender base to pour the freshly mixed beverage into your glass. The design borrows a page from a cappuccino or espresso machine tap to make it easier for the user to pour the freshly blended fresh juice concoction into a glass.

The Moulinex Direct Serve system employs a dual tap system where one simply pushes for a normal juice flow and pull for a bigger flow when using a jar for a quick filling.

In the silver model, an ice stick is available where a “stick” filled with water and salt is frozen beforehand and inserted in the middle of the blender to keep the contents of the bowl cold.

The Moulinex Direct Serve is available in two models, a 650 or 600 watt model, the two-speed plus pulse appliance. The bottom of the machine has non-slippery rubber feet for added stability.

With more such products, Moulinex’s parent company Groupe SEB seeks to expand its reach in the wider Middle East region.