Vantrix, the global leader of mobile video optimization and delivery solutions, today announced that MTS (Mobile TeleSystems OJSC), the largest mobile phone operator in Russia and the Commonwealth of Independent States (CIS) with over 102 million subscribers, has selected Vantrix for its content portal, Omlet.ru. Omlet.ru is an online and mobile content platform from MTS that offers a large selection of licensed videos, music, games and TV.
Vantrix Media Broadcaster, the leading end-to-end solution for delivering optimized multimedia to mobile devices and web portals, was selected by MTS to address the growing demand for video content. The market for content delivery over mobile or fixed networks in Russia is rapidly growing as more consumers get online and the awareness of device capabilities increases. Network providers are faced with the exploding demand of mobile video, resulting in an increased demand on their network.
“Building on our reputation as the leader and the highest quality operator in the region, MTS launched Omlet.ru last September, delivering a large selection of licensed videos, music, games and TV to consumers in our markets,” said Pavel Roytberg, Director for products and services at MTS Russia. “The ability of Vantrix to meet the overwhelming growth in video demand has helped us rapidly increase the user base of the service. We’ve coupled our technological success with a consistent message of quality and leadership in the marketplace.”
“To address the growing market for live and on-demand video over mobile and fixed networks, operators are increasingly turning to the only proven solution that provides complete interoperability between heterogeneous screen-types and networks.” said Allan Benchetrit, President & CEO of Vantrix. “Vantrix provides a high performance media streaming platform that optimally manages available bandwidth while ensuring the best user experience on any device or web portal and across networks using different standards. Clearly, MTS Russia is now poised to address these challenges head-on.”
