Nancy Ajram and Assi Helani prepare for Date with UAE Music-Lovers

Published June 5th, 2007 - 02:08 GMT

Nancy Ajram and Assi Helani prepare for Date with UAE Music-Lovers
LG Digital Music Festival to host top Arab singers in Abu Dhabi

Nancy Ajram and Assi Helani, two of the most popular singers in the Arab world today, are all set to regale music lovers in with their foot-tapping melodies once they perform in the LG Digital Music Festival, in Abu Dhabi’s Beach Rotana Hotel.

The concert is set to take place on June 7th 2007. The duo’s performance at the LGE Digital Music Festival is to offer music lovers an opportunity to see and hear one of the world's most beloved artists as they take center-stage.

Nancy Ajram began her career in the mid-1990s, however came to the forefront of the music industry in 2003 with the release of her multiple award-winning album Ya Salam. Subsequent hits followed and she has now become a household name in the Middle East. Playing alongside Nancy is equally famed superstar Assi Helani, who is popularly known as the “Arab Knight”.

Helani began his singing career in 1989 by winning a singing competition, and since then has grown, both in reputation and musical caliber. In 2005, he added his name to the list of celebrities promoting the United Nations’ World Food Program, consolidating his commitment to social responsibility and awareness.
Event organizers say that tickets have almost sold out due to the larger-than-life celebrity status the two stars enjoy. The LGE Digital Music Festival is a well-established entertainment event in the region, having hosted some of the most popular stars of the region in Qatar, Syria, Beirut and Dubai.

Mr. C. H. Lee, President of LG Electronics Gulf FZE, said: “Once again, the LGE Digital Music Festival is pleased to present some of the finest musical experiences to audiences in the region. Nancy Ajram and Assi Helani are two of the most celebrated performers whose popularity spans outside of the Middle East. I am confident that we will see one of the most spectacular performances next week.”

From his end, Mr. Kevin Cha General Manager of the LGE Amman Branch added, that through this event LGE is proving once again that it is more than just a provider of premium quality home appliance and digital equipment. LGE is also an integral part of the communities it works within, “We are glad to see our firm branching out in its involvements in community based activities. Just recently we had solidified our position in the Jordanian sports scene by sponsoring events such as the Dead Sea Ultra Marathon, the retirement celebrations of Jordan’s celebrated Football player, Mohannad Mahadeen and others. Now we are seeing LGE sponsor entertainment activities as well, and we are happy to see this event being met with great anticipation. I hope in the near future to see LGE make its mark within the Jordanian entertainment arena as well, and to see our involvement deepen in all regional communities”.

The LG Digital Music Festival will be held at the Beach Rotana Hotel, Abu Dhabi on Thursday, June 7 from 9 pm onwards and is open to the public. Tickets are priced at US$ 25, US$ 200 and US$ 125 (inclusive of dinner), and are available at the Beach Rotana Hotel, Abu Dhabi.

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