national properties to showcase pioneering projects at cityscape
• Company’s first-ever participation at Cityscape will feature Skycourts and future projects
• CEO, Adel Lootah, to present his views on “Thrills and spills of luxury developments”
In its first appearance at Cityscape Dubai, National Properties, the wholly owned real estate subsidiary of National Bonds Corporation launched in March this year, will showcase its pioneering approach to the development of high quality residences that meet the aspirations of a wider audience.
The company will be featured at stand ZS20 in Zaabeel hall at the Dubai International Exhibition Centre from October 16 to 18.
National Properties has already demonstrated its fresh approach to real estate development with the launch of Skycourts, a 2,300 apartment development with leisure, recreational and retail facilities, set in the heart of Dubailand. The company is also promising more innovative projects in the near future.
Adel Lootah, CEO of National Properties said Cityscape 2007 provides a natural platform for the company to present its new approach to providing residential investment opportunities, that people aspire to own and live in, and within the financial grasp of the majority.
“For some, the concept of affordable luxury is a misnomer but we are pioneering a sector of property development that fulfils people’s dreams to have a high class life at home, as well as being able to afford it- we call this affordable luxury.
“The prominence of high cost luxury is well-known in the UAE, completely out of the reach of many who want to call this wonderful country home. Underneath, this veneer is a large number of people wanting to own a home, feel secure and be comfortable. It is for these people that National Properties is rewriting the property development rule book for this part of the world,” he said.
Adel Lootah, CEO of National Properties will be presenting the company’s approach to luxury at the “Thrills and Spills of luxury development” session of Cityscape conference on October 17th.
Set for completion in 2009, residents of Skycourts will have all modern amenities and luxuries in one of the prime locations of Dubai, all packaged at an affordable price. All Skycourts homes released for an exclusive sale to holders of National Bonds last year were sold out in six days.
Recently, National Properties also launched BCS – Strata Management Services, a strata and facilities management joint venture with the Prudential Investment Company of Australia. The company, first of its kind in the UAE, will offer high quality, professional strata and facilities management services to owners and tenants in the UAE and other strategic markets in the region.
