nautica launches its women’s wear collection in the uae
Nautica®, the brand known for its elevated style and quality designs, launched its Women’s Sportswear Collection in the UAE today. The Nautica Spring 2008 Women’s Sportswear Collection is now available in all Nautica® outlets in Dubai (Dubai Festival City, Deira City Centre) and Abu Dhabi (Abu Dhabi Mall, Marina Mall).
The Abu Dhabi-headquartered LIWA Trading Enterprises, a market leader in the region’s fashion industry, has brought Nautica® to the region. The Nautica® brand has made enormous gains since its launch in the region a year ago.
The introduction of the women’s collection reinforces the Nautica® brand’s commitment to consumer demand by providing refined, casual classics inspired and energized by the water that are always crisp, clean and distinct. The launch will provide women here to experience and live the energetic American lifestyle.
“We created the women’s collection in response to our consumers’ needs and wants in better sportswear,” said Denise V. Seegal, President and CEO of VF Sportswear, Inc. “Our research shows that women want stylish clothing that relates to their lifestyle and easily transitions from weekend to work. The Nautica® women’s collection achieves this mix seamlessly and is the perfect complement to our successful menswear line.”
Incorporating signature hardware and trims, the spring 2008 collection is anchored by key separates as well as outerwear, including anoraks, cropped hooded trenchcoats, and peacoats, a signature item for the Nautica® brand. The color palette is grounded in neutrals with complimentary feminine shades of pink and periwinkle and also integrates the brand’s iconic colors such as navy, red, orange, white and yellow.
Designed for the woman with a classic sensibility fueled with a casual ease, the line will include four collections: Pacific Coast, Atlantic Coast, Island Coast, all infusing the excitement and energy of the Nautica® brand lifestyle with understated luxury and ease; and Graphic Coast, a bold yet versatile black and white graphics collection.
