As part of its ongoing efforts to promote good nutrition and healthy living, Nestlé Middle East has launched the "Eat Right Live Well" campaign – a regionwide initiative aimed at empowering families to make healthier food choices through increased awareness of good nutritional habits and practices.
"Nestlé 'Eat Right Live Well' seeks to spread the principles of Nutrition, Health and Wellness – the cornerstones of Nestlé's strategic direction - by channeling our worldwide expertise in nutrition research into a focused initiative that contributes to general public health," said Raef Labaky, Communication Director of Nestlé Middle East. "The campaign draws on Nestlé's world-leading expertise in nutrition research and product development and brings together several of the company's nutrition-focused programs under a single umbrella to benefit consumers around the region."
The largest initiative of its kind launched by Nestlé in the Middle East yet, "Eat Right Live Well" kicked off with a major promotional campaign by Nestlé at leading stores and outlets throughout the UAE, Qatar, Bahrain, Oman, Kuwait, Jordan, Syria and Lebanon. The promotion, under the main theme, "Win Your Way to Healthy Living", provides shoppers an opportunity to win valuable prizes designed to encourage them to embark on a healthy lifestyle - such as diet packages, gym membership, Nintendo Wii Sports, Polar watches, pedometers, and BMI calculator, among other items.
Nestlé "Eat Right Live Well" seeks to provide consumers practical guidelines for everyday nutrition and lifestyle, communicated in a simple and attractive way - "5 Great Steps: Your way to healthy living". The five steps or advices for a healthy living include: Eat a variety of foods; Be active at least 30 minutes a day; Drink 8 glasses of water every day; Have breakfast every day, and; Maintain a healthy weight.
Karine Antoniades Turk, Nutrition, Health & Wellness Manager at Nestlé Middle East, said, "Nestlé offers a range of high-quality pleasurable foods that help meet the nutritional needs of consumers at different stages of their life. In complementing these well-trusted products with practical and actionable information on nutrition and lifestyle through multiple delivery channels, we seek to empower families to make meaningful changes in their everyday routine and lead a healthier life."
The Nestlé "Eat Right Live Well" campaign adopts an integrated, multi-level approach to promoting positive living. Internally, it emphasizes a redoubling of efforts focused on nutrition and wellness within Nestlé, while simultaneously seeking to raise public awareness of healthy nutrition and lifestyle habits through information-based brand communication and through a series of targeted initiatives such as awareness campaigns, educational consumer events, Nutrition, Health and Wellness driven website, and collaborations with public bodies in the region.
Integral to the campaign is Nestlé's innovative approach to food labeling – the Nestlé NUTRITIONAL COMPASS® , which goes beyond regulatory requirements to provide useful nutrition tips and lifestyle guidance alongside clear and transparent nutrition facts and information. All leading Nestlé brands are at the heart of the campaign and convey messages aligned with Nestlé "Eat Right Live Well" and the Nestlé Nutrition, Health and Wellness strategic direction.
