new agency combines global experience with local understanding
Proximity Communications launches to cater for Abu Dhabi’s marketing communications needs
12th February 2008. A new marketing agency officially launched today in Abu Dhabi to cater directly to the needs of local businesses and multinationals locating in the UAE capital. Established as a dedicated local marketing communications agency Proximity Communications offers an alternative to satellite offices and ‘arms length’ management from Dubai. Staffed by Abu Dhabi residents Proximity Communications will give a distinct focus to local businesses.
Proximity opens its doors this week with a staff of marketing specialists who all live in Abu Dhabi and are bound to its success, believe in its potential and understand its nature. Led by Nick Maynard who has lived in the UAE for five years and worked with leading agencies including OgilvyOne, the staff has over 15 years of experience and have represented major brands including Emirates Airline, American Express, Gulf Air, Jumierah, Land Rover and British Airways.
The agency offers a full service including media planning, advertising, Customer Relationship Management (CRM), event management, Below the Line (BTL) campaigns and retail solutions. It also offers strategic planning and consultancy. Using the best of traditional marketing techniques combined with cutting edge new media channels Proximity will develop effective marketing solutions to achieve and exceed their clients’ objectives.
“As Abu Dhabi readies itself for a major period of growth we’ve seen an increasing desire for a dedicated local marketing resource,” commented Nick Maynard, Proximity Communications’ managing director. “We’ve established our agency to meet this need and deliver world class marketing solutions in a local context.”
Proximity’s current client roster includes Millennium Hotels and Resorts, DTZ and the Presidential Palace and it will be seeking to build relationships with local businesses over the coming months. Interested parties can contact Proximity by emailing info@proximitycommunications.ae
