New LG Chocolate Impresses Trendsetters at London Fashion Week

Published September 28th, 2009 - 08:39 GMT

Sienna and Savannah Miller’s runway show introduces chic phone to swank audience

LG Electronics (LG), a global leader and technology innovator in consumer electronics, announced that the LG Chocolate phone made an impressive debut today during London Fashion Week as the headline sponsor of designers Sienna and Savannah Miller’s Twenty8Twelve catwalk show. Modeled before the glitterati of the international fashion world, the innovative wide screen phone was lauded for its bold visionary style and design initiative.
Living up to the deserved hype as one of the must-see collections in London this week, Twenty8Twelve’s Spring/Summer 2010 collection drew a star-studded guest list featuring influential fashion editors, supermodels, industry professionals and stars such as Anna Wintour, an editor in-chief of Vogue, Alexa Chung, TV presenter of MTV US and the worldwide supermodels; Kirsty Hume, Poppy Delevigne, Trish Goff, as well as Pixie Geldof, well-known supermodel and DJ with her sister Peaches Geldof, renown as a celebrity columnist. The rising designer diffusion label showcased its brand new collection, providing a fitting stage for new LG Chocolate’s sparkling style to shine.
From his part, Managing Director of LG Electronics Levant, Mr. Kevin Cha said, "We are proud to be a leading partner in this important global event, through which we launched our latest chocolate phone that earned the admiration of all audiences. Just as we expected, the people were surprised by the phone's distinctive features that make it the best choice and subject of interest to many customers, especially those who are looking for elegant design and unique content at one fell swoop."

With its slim form factor and glossy black finish creating a sense of subtle luxury, the unconventionally wide new Chocolate proved irresistible to excited guests who had their first hands-on experience with the new device. Judging by their glowingly positive reactions, the elegant phone looks set to be one of the most sought-after items this season among discerning fashionistas.
London Fashion Week makes its run until September 23. For more information on the new Chocolate by LG and details about the Twenty8Twelve partnership, visit the phone’s microsite at http://newchocolate.lgmobile.com.


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