Today Peugeot is launching a new Marque plan, stating its goals for 2015:
- To move up 3 places in the world car market.
- To establish Peugeot as the benchmark for style.
- To become the leader for mobility services.
In order to achieve its goals, Peugeot is relying on a new products strategy, new style lines, new mobility products and a new visual identity.
A TWIN PRODUCT OFFENSIVE
- Peugeot reaffirms its excellence in its historic heartland.
A ‘Peugeot’ is a vehicle with a very attractive style which combines both driving enjoyment and environmental protection. A ‘Peugeot’ will never be purely functional; it awakens emotion and invites movement. The Marque is investing in cutting edge technology: electric propulsion in the i0n and
E-Vivacity scooter from 2010, diesel hybrid in the 3008 from 2011, e-HDi (micro-hybrid) also from 2011 on the entire diesel range and plug-in diesel hybrid in 2012.
- Peugeot is embarking on a conquest for new markets.
The Marque is investing in the Crossover, SUV, and MPV market by creating a special range of products, developed for international markets.
Peugeot is also pushing back the frontiers of the motor industry by designing a vehicle which will embody all of the spirit of the BB1: 2.5m, 4 seats and 100 % electric. The BB1 concept car is a revolutionary way of seeing the urban journeys of tomorrow. It provides a very efficient use of space, dynamism and maneuverability. Fully connected, fully adaptable with an architecture the like of which has never been seen before; the BB1 will shake up the rules of motor vehicle design.
Due to this twin product offensive, in its core markets and in new markets,
Peugeot will launch 14 new models worldwide between 2010 and 2012.
Peugeot is today in tenth place in the World Car Market and aims to move up three places by 2015.
NEW STYLE LINES
Peugeot is modernising its style; the SR1 concept car is proof of this. It embodies the strongest, the most extreme and the most pure expression of the Peugeot Style of tomorrow.
It unveils the main stylistic codes of forthcoming Peugeot models, reinterpreting the historic codes of the Marque: speed, harmony, felineness and dynamism.
Athletic, balanced, sensuous, with an exclusive and hi-tech interior, this "dream car" explores and reinterprets the theme of a "G T Roadster".
NEW MOBILITY SERVICES
Peugeot is the only marque to offer a global mobility product range with cars, light commercial vehicles, scooters, bicycles and a wide range of services.
In 2010 the Marque will introduce Mu by Peugeot in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Europe, an innovative "top-up card" mobility service. With its unique product range it allows everyone, whether they own a vehicle or not, whether they are a Peugeot customer or not, to access a range of mobility services via a pre-paid card which can be topped up via an internet site.
NEW IDENTITY
Peugeot uniquely combines necessity and emotion. Peugeot's plan is always to place emotion at the heart of the motoring experience: a Peugeot will never be purely functional.
In order to implement and illustrate this marque plan all over the world,
Peugeot is adopting a new international signature: Peugeot, MOTION & EMOTION.
In the year of its 200th birthday, the Marque is modernising its identity in all its activities and throughout the world with new graphic codes.
Peugeot
Peugeot is the only marque to offer a global mobility product range with cars and light commercial vehicles, scooters, bicycles and a wide range of services. Present in 160 countries with 10,000 points of contact, Peugeot combines necessity and emotion all over the world. Strengthened by 200 years of inspiration, in 2010 Peugeot is modernising its style lines, its visual identity, adding to its mobility product range and stating its international ambitions. The Marque is continuing its development with the launches of the RCZ, a special production vehicle, the i0n, a 100% electric vehicle, the 408 inChina and three new models in Latin America.
