Global communications leader Motorola and the world’s number one multimedia music and entertainment platform, MTV, are extending their successful ‘MTV MOTOALERT’ partnership from Asia where it started to the Middle East for the first time. The partnership aims to provide a platform to showcase rising Arab artists across the region in a 360° multimedia music and entertainment consumer experience on-air, online, on mobiles and on the ground.
The concept is being produced and broadcast exclusively by Showtime Arabia. Originally developed for Motorola by MTV Asia, it incorporates an interactive website, several high-impact MTV events and bespoke mobile phone content alongside a series of shows focused on upcoming local artists. The MTV MOTOALERT show kicks off this season.
Marissa Loh, Senior Account Director of MTV Networks Asia said, “MOTOALERT is the platform to celebrate Arab and International pop music and artists, and interact with the young Middle East audience in a unique and fun way. The impact of this genre of show has been phenomenal in Asia and we believe its long-term success is down to music fans’ insatiable appetite for the latest music news directly related to their culture and surroundings.”
The 30 minute shows will initially be aired several times a month and will ‘alert’ music fans to home-grown artists such as Lebanese producer, songwriter and performer Karl Wolf, who was featured in the launch programme.
Karl put out his first album ‘Face Behind The Face’ in January this year and since its release, the album has broken the Canadian Top 100 sales chart and spawned two hit singles, ‘Butterflies’ and ‘Desensitize’.
Karl is followed in the second show by the reputed Kuwaiti rap group ‘Army of One’, which is made up of three ‘RnB’ singers and three rappers. DubG, Spyro, Daffy, QB, Kwe and Arabface promise to become a force to be reckoned with across the music world and with two albums already under their belt and a strong fan base backing them, these charismatic Kuwaitis are confident about their latest offering ‘Bounce with Bach’ from their sophomore album ‘Hush’.
The Website and Events
Not limited to entertaining via the television, MTV is taking the new show online through an interactive website www.mtvmotoalert-mena.com. The site will contain exclusive content for each of the featured artists as well as original screensavers, wallpapers, and artist information. In addition, the site provides an opportunity for every MOTOALERT fan watching the show to sign up for a chance to win valuable Motorola prizes and invitations to exclusive MTV parties that will take place throughout the region.
The MTV European Music Awards Give Away
This month, there will also be a grand give-away prize of 2 tickets to the MTV Europe Music Awards in Copenhagen up for grabs. (Competition ends Sunday 22nd October at Midnight UAE time)
Mahmoud Sayed Ahmad, Regional Marketing Manager of Motorola said, “MTV MOTOALERT is Motorola’s way of supporting the development of youth talent that exists in the Middle East and we’re determined that the TV programme along with the website and exclusive events will inspire the youth throughout the region.”
“MTV MOTOALERT is more than your average music show,” added Phil O’Hara, Vice President of Ad Sales at Showtime Arabia. “It will diversify the MTV brand by providing a unique stage for local talent in the region to shine. This is the first time something like this has been done in the region and we are making it special in terms of content and artists; moving forward we also have plans to create specially tailored MTV MOTOALERT events across the region.”
Showtime Arabia is a leading pay-TV network in the Middle-East and North Africa. It provides 50 channels of mainly international content, with an especially strong offering of first run Hollywood films, due to its exclusive relationships with Disney, Sony, Paramount, Universal and Dreamworks. Showtime owns and operates its own channels including The Movie Channel, TV Land, Nickelodeon, Paramount Comedy Channel and Movietime. Included in its third party channel line-up are such global brands as MTV, CNN, Discovery, the Disney Channel, Cartoon Network and Bloomberg.
The network is owned by Gulf DTH, which is a joint venture of KIPCO and Viacom. KIPCO is Kuwait’s largest private sector investment company with more than US$ 15 billion under management. Its portfolio of investments includes around 55 companies, in sectors such as media, telecommunications, financial services, real estate and aviation, throughout the Middle East, North Africa, Europe and the U.S.
Viacom is one of the leading global entertainment content companies, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom’s world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com.
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