Alfardan Motorcycles, one of Qatar’s leading motorcycles’ premium importers, today announced the arrival of Ducati’s latest Multistrada 1200 to Doha. The announcement was made at the Lusail International Circuit along the sidelines of Qatar’s 2010 MotoGP season. This launch of the Multistrada is the first to take place in the Middle East.
First revealed at the Milan International Motorcycle Show in November 2009, the Ducati Multistrada 1200 combines innovative design and unprecedented technology to unleash a four-bikes-in-one concept. Sport, Touring, Urban and Enduro riding modes now enable a customized riding experience separated by just one click.
The ground-breaking design makes instant adjustment to power and torque delivery in addition to electronic adjustment of suspension settings and traction control to transform the Multistrada 1200 to meet the rider’s needs, and not the other way around.
The new Multistrada 1200 marks a significant milestone in the company’s engineering history by extending the periods between major services on the new model to an owner-friendly 24,000km.
The new Desmodromic power plant not only transforms the world championship-winning 1198 configuration into a super-smooth 150hp motor for sport touring, but also improves fuel efficiency, emissions and cost of scheduled maintenance.
The 189kg Multistrada 1200 is offered with optional ABS, while the flagship Multistrada 1200 S presents ABS and Ducati Electronic Suspension by Öhlins as standard equipment. The 1200 S is available in ‘Sport edition’ with specific components in carbon fiber or ‘Touring edition’ with side luggage, heated grips and centre stand.
Ayad As-Siaidi, Assistant General Manager, Alfardan Motorcycles, said:” The arrival of the Multistrada is both a landmark milestone for Ducati and Alfardan Motorcycles. Ducati is a historic global brand and every model is earmarked with massive interest. A long list of pre-orders for the Italian manufacturer's latest masterpiece reflects the huge success generated since its official unveiling, an interest now further enhanced by the added benefit of more 'strada' between major services. We are confident that the Multistrada 1200 will be received with equal enthusiasm in Qatar.”
Featuring some of Ducati MotoGP’s most cutting-edge technology, the Multistrada 1200 is at the height of performance, safety and comfort.
The Multistrada is available at Alfardan Motorcycles’ showroom located on Suhaim Bin Hamad Street in Doha.
Alfardan Automobiles was named the exclusive importer for Ducati in Qatar in 2006 portraying the symbiotic embodiment of the company’s focus on premium lifestyle products and the brand’s prestigious motorcycle and racing legacy. Alfardan Motorcycles was launched in 2006 following a stupendous growth rate in motorcycles’ demand and established, in record time, a state-of-the-art showroom featuring a range of the most coveted motorcycle’s names.
