A new world of power and safety from Alfardan Motorcycles

Published March 22nd, 2010 - 09:19 GMT

Alfardan Motorcycles, the leading motorcycles’ importer in Qatar, have launched the all-new BMW S 1000 RR superbike which represents a whole new world of pure power and unique safety features.  

The S 1000 RR motorbike is BMW’s first superbike; a category of motorcycle racing that employs modified production motorcycles. Superbike racing is very popular with manufacturers, since it helps promote and sell their product, as captured by the slogan "Win on Sunday; Sell on Monday".

The primary objective in developing the new S 1000 RR was to create a superbike with supreme engine power combined with optimum ride-ability for the highest conceivable standard of all-round performance. Specifications of this calibre make this supersports machine not only an absolute highlight in terms of its power-to-weight ratio and performance, but also a new benchmark in terms of riding dynamics, safety and innovation.

The S 1000 RR motorbike is the first superbike to offer race ABS with DTC (Dynamic Traction Control) rider assistance systems; a culmination of BMW’s twenty years of ABS expertise, compressed into minimal weight. The S 1000 RR rider aids are also incredibly flexible, with race and DTC adjustable between four modes in response to changing road and track conditions and rider needs: Rain, Sport, Race and Slick. 

Mr. Ayad As-Siaidi, Assistant General Manager, Alfardan Motorcycles, said: “We are proud to unveil BMW’s first superbike and to offer a new world of power to our customers. The bike also features the highest epitome of safety in riding. This launch, which took place alongside the GCC Traffic Week, represents our company’s commitment to support national welfare and is another milestone for Alfardan Motorcycles. I look forward to present this unique motorcycle to all bike enthusiasts in Qatar.”
 
BMW and Alfardan are for the first time launching an absolutely innovative superbike with a straight-four power unit. With this world debut, BMW is indeed establishing a true milestone in the world of sports machines, combining engine output of 142 kW (193 hp) with overall weight of just 204 kg (450 lb) including fuel.

The S 1000 RR offers not only a wide range of USPs in terms of technology, performance, and design, but also, through its particularly compact overall layout, clearly demonstrates the high school of European engineering in the supersports four-cylinder segment.

As-Siaidi added: “A manufacturer needs a production model with the right kind of overall concept consistently applied in all areas. The essential factors, therefore, are supreme power, a wide range of engine speed, fast revving capacity also over a long period, optimum chassis stiffness, and perfect set-up of the engine. The S 1000 RR offers a truly unique bike experience.”

The consistent concept of the S 1000 RR supersports is borne out in particular by the truly fascinating, innovative high-performance technology and incomparable riding dynamics of this new machine. The result is an exceptional combination of supreme riding precision and agility, on the one hand, with unparalleled engine power and performance, on the other, providing an overall package truly unique in the Qatari market.

Never before has a BMW motorcycle been conceived and built more consistently for supersports riding in terms of its concept and overall construction. But at the same time the new S 1000 RR retains many of the virtues so typical of every BMW to this day: Extreme sportiness and riding dynamics combined with supreme everyday riding qualities, playful handling together with supreme riding stability, outstanding performance and unparalleled active safety, as well as dynamic, unmistakable design in conjunction with optimum ergonomics and aerodynamics.

Alfardan Motorcycles focuses solely on the management and selling of motorcycles’ prestigious brands in order to bolster the services provided to motorcycles’ enthusiasts in Qatar. The S 1000 RR was launched during the Qatar Safety Week, an initiative supported by Alfardan, and is already available on the market at a starting price of QAR 76,000.


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