As a part of its continuing commitment to provide healthy and nutritious food to consumers and its long expertise in child nutrition, NESTLE has launched NIDO Laban, a flavored Laban drink, in Kuwait
The product addresses mothers’ needs in providing their children with healthy and nutritious snacks that can be enjoyed anytime, anywhere. New NIDO® Laban is a source of calcium, and enriched with vitamin D to support children’s healthy growth and bone development. It also contains Nestlé’s proprietary, Lactobacillus PROTECTUS™, a protective culture proven to support body defenses and helps in protecting against germs.
With over 140 years of child nutrition expertise and continuous research at the NESTLE Research Center to bring the latest in the science of food and nutrition, NIDO laban was developed using Nestlé’s high nutrition, safety and quality standards.
NIDO Laban is manufactured and distributed by KDD, a Kuwaiti renowned and trusted company in the field of dairy products, and comes in an ideal 120 ML pack with 3 enjoyable flavors: Strawberry, Banana and peach-Apricot. The new product has been available in supermarkets across Kuwait since the 29th of April 2007.
About NESTLÉ Middle East:
Since its formation in 1997, NESTLÉ Middle East has consolidated its presence in the GCC countries and the Levant, Iran and Iraq markets.
Henri NESTLÉ started the company in Switzerland in 1866 with the development of the first infant food for babies. Today NESTLÉ’s operations span five continents, with 253,000 employees worldwide. With annual sales of over US$ 75 billion, NESTLÉ invests US$ 700 million annually in Research and Development. NESTLÉ is the number one food and Beverage Company both in the world and in the Middle East, bringing to local consumers more than 50 popular brands in the Nutrition, Milks, Confectionery, Coffee, Beverage Creamers, Culinary, Water and Breakfast Cereal categories. On any day, virtually all households in the region count a NESTLÉ food choice in their kitchen or select a NESTLÉ product for a snack. Popular brands include NIDO, CERELAC, NESCAFÉ, MAGGI, NESQUIK, NESVITA, NESTLÉ PURE LIFE, NESTLÉ FITNESS, NESTLÉ CORNFLAKES, KIT KAT and QUALITY STREET.
