Officine Panerai has opened in collaboration with Ahmed Seddiqi & Sons its first Boutique in the UAE in the world’s biggest shopping mall, the Dubai Mall, located in the Downtown Burj Dubai development now dubbed as 'the new heart of the city'. The Dubai Mall covers an area of 12 million square feet containing 1,200 shops, 160 food outlets Gold Souk, an Olympic-sized Dubai Ice Rink, a multimedia-rich Fashion Catwalk atrium and the Dubai Aquarium & Discovery Centre which is already in the global spotlight having clinched the Guinness World Record for the 'World's Largest Acrylic Panel.' Some 30 million visitors are expected in its first year. The boutique will be managed by Ahmed Seddiqi & Sons.
Angelo Bonati, Chief Executive Officer for Officine Panerai said, “This is a significant milestone for Officine Panerai in the region as the UAE is a very important market for us and having our own exclusive boutique in one of the most exclusive shopping malls in the world reinforces our commitment and dedication to our distributors and customers in this region. We are looking forward to showcasing the Office Panerai brand that combines history, tradition and sophisticated craftsmanship, to a wider audience in the Middle East.”
At its boutique Officine Panerai presents a complete collection of all its famous watches, creations perfected over the course of more than 150 years of company history that command a growing wave of interest and awaken the passions of enthusiasts from all over the world. Thanks to their revolutionary blend of sporting qualities and elegance, high technical performances and strong aesthetic impact, Panerai watches have become true cult objects for collectors.
The Panerai Boutique is characterized by an Italian design inspired by the sea.
The sea is an element that has always accompanied the history of a firm whose watches were conceived for use at great underwater depths and which still maintain characteristics of exceptional solidity combined with the perfect efficiency of their mechanisms.
Among the materials used, teak and steel are predominant. These are used against wire mesh panels, back-painted walls recreating the surface of the water, and sketches and graphic inventions stylizing the shape of the watches themselves. Sinuous shop windows that take on the shape of waves, furnishing details that echo diving suits and divers’ equipment, and porthole-shaped display panels recalling splendid yacht fittings all play their part in interiors marked by a sober nautical style.
Within the collection of its precious limited edition watches, the Panerai Boutique will focus especially on models fitted with movements of the exclusive Panerai manufacture, among which have the Radiomir Tourbillon GMT and the Luminor 1950 Tourbillon, true pinnacles of Italian creative genius.
