OMNIA UNDERTAKES COMPLETE REBRANDING JOURNEY
Agency pursues bigger business through sharpened focus and rejuvenated corporate ethos
DUBAI, UAE – 1 June 2010: Omnia, a Dubai-based agency that counts large government entities and prominent global brands amongst its high-profile clients, has undergone a complete rebranding process. Through a distinct corporate philosophy and revamped identity, the agency is poised to strengthen its place in the communications landscape.
Omnia is an agency specialising in branding, creative and interactive, bringing clients specialist solutions to answer diverse communication needs. A fresh brandmark and office spaces reflect their new direction.
Adam Booth, Omnia Middle East Managing Director, commented on the agency’s need for change: “The only way to succeed in this industry is by evolving, and we have thrown ourselves into this process wholeheartedly. From a visual point of view, the rebranding exercise has involved a redesign of all our collateral, internal documentation, website and the physical office space. On a deeper level, the rebranding exercise is driven by ‘Simple Logic’ - the core essence behind our new brand.”
Expanding on Simple Logic, Booth says: “It’s the idea of simple business solutions. Solutions that live in the real world. This is the new Omnia, and I think it makes for a refreshing change from the usual hype and false promises our industry is sometimes known for.”
In going beyond the scope of a more traditional agency, Omnia is actively concentrating personnel and talents into 3 key communication areas – Branding, Creative and Interactive – bringing focussed excellence to a rapidly-growing client base.
The Agency’s presence in the region has been growing steadily over the past 7 years. Omnia have successfully built a team of 35 staff and opened two offices in the UAE: Dubai and Abu Dhabi.
Omnia have executed a series of successful projects within the region, including work for clients based in Oman, Qatar, KSA, Kuwait and Egypt. Moving ahead, Booth sees excellent work being the basis for the agency’s foray into newer markets.
