Omniyat asset management signs MOU with u concept
To bring to life the Omniyat Lifestyle Experience in its flagship tower - One Business Bay
Omniyat Asset Management (OAM) has signed a Memorandum of Understanding (MoU) with Dubai-based u concept, a premier health and fitness service provider, to offer unique lifestyle services to tenants of the AED 507 million One Business Bay, which will soon be delivered by Q2 2009.
Under the agreement, u concept will operate the entire podium roof consisting of approximately 21,500 square feet of One Business Bay, for recreational, beauty as well as food and beverage offerings. This area will form the cornerstone of the One Business Bay OYSTER, and Omniyat lifestyle initiative which stands for Offices Yielding Superior Targets through Efficiency and Relaxation.
Mr. Mehdi Amjad, Chairman and CEO of Omniyat Properties said: “Our partnerships with industry-leading specialists such as u concept reflect our promise to deliver the best OYSTER experience to our tenants in our flagship project, One Business Bay.”
The OYSTER is built on the belief that developing ground-breaking and interactive work facilities can contribute to revolutionary high work performance. The concept was originally introduced after the launch of One Business Bay, but Omniyat has allocated additional budget to integrate these services and principles into its current flagship. The company is dedicated to constantly enhance the personal well-being of people who live and work in Omniyat buildings.
OAM, the Dubai Business Bay specialists, together with u concept will be the first to give life to this harmonious workplace focused on providing a healthier work/life balance for the first batch of office workers in Business Bay.
u concept has made its name with a custom offering called ‘u plan’, working on the premise that each person has unique fitness needs and is committed to tailored wellness plans. A customised health programme is devised to enable individuals to reach specific goals centred on stability, strength and power.
Another offering is ‘u fuel’, which pertains to all nutritional aspects – advising and educating individuals on healthy eating habits that complement one-to-one training. Food is freshly prepared at the restaurants, fit for a gourmet and tailored to the specific dietary need of each person. The food services are available as part of the overall wellness plan, but also provide a healthy and considered alternative for business lunches.
OAM and u concept will work closely on diversifying the OYSTER offering into new categories and avenues across the Omniyat Portfolio, making them a strong player in the healthy lifestyle business sector.
