Outdoor adventure Dubai joins forces with Dubai international motor show to create mega visitor experience

Published November 17th, 2009 - 02:20 GMT

The UAE’s first and only outdoor and sporting event, Outdoor Adventure Dubai, is to be launched later this year alongside the Dubai International Motor Show, creating an all-encompassing mega event.

Dubai World Trade Centre (DWTC), organiser of Outdoor Adventure Dubai 2009, has announced that the show will take place from 17 – 19 December 2009 at The Plaza, a new outdoor venue at Dubai International Convention and Exhibition Centre (DICEC) adjacent to the new Sheikh Saeed Halls.

"We are delighted that the new Plaza area is now open, as this allows us to host more outdoor events such as Outdoor Adventure Dubai which previously was not possible,” said Trixee Loh, Senior Vice President, Dubai World Trade Centre.

"Co-locating Outdoor Adventure Dubai and one of our flagship shows such as Dubai International Motor Show provides a natural synergy for the visitors and families we expect at the show. We believe that the 100,000 visitors that attend the Dubai International Motor Show will be thrilled to also experience this inaugural event which will feature products and equipment for a wide variety of land and water activities."

Among the attractions are the 15m-high climbing and abseiling wall offering an adrenaline-fuelled rush to the top, dedicated demonstrations in the Dive Pool, a thrilling Paintballing shooting range and the BBOY Middle East dance championships.

The show is the first and only complete outdoor adventure and sporting event of its kind to be held in the UAE, with in excess of 40 participating companies, agents and distributors, representing some of the biggest international consumer brands, will be staged in an outdoor venue with dedicated features where visitors will be able to try out the newest sports and outdoor equipment.

Outdoor Adventure Dubai 2009 includes major brands including Al Fursan International, Coleman, Department of Tourism and Commerce Marketing, Egyptian Tourism Authority, Light Speed, Hobby Centre, Maui Jim Middle East, Premiers for Equipment, SABA International, Tamreen and many more.

The show is supported by the Dubai Government Department of Tourism and Commerce Marketing to further position the UAE as a leading global destination for adventure tourism.

Visitors will also be able to visit the Dubai International Motor Show to see leading manufacturers including Audi, BMW, Brabus, Hyundai, Mercedes and Toyota with their latest world or regional launches.

The Dubai Motor Show also incorporates two events that run in conjunction with the main show – MotorPlus and Motor Parts & Accessories, featuring a host of automotive-related products and services from high-end car finishes, car entertainment, kit cars and racing gear to motor parts and components, accessories and forecourt equipment.

Outdoor Adventure Dubai 2009 will take place from 17 – 19 December 2009 at The Plaza, next to the new Sheikh Saeed Halls at Dubai International Convention and Exhibition Centre, with the Dubai International Motor Show runs from 16 – 20 December inside the venue.


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