Air Miles, the leading multi-participant loyalty programme, is now giving its cardholders one more reason to go on a shopping spree with its ‘Double Air Miles’ rewards programme throughout June.
With more than 50 UAE-based brands participating in the initiative, cardholders will now have the opportunity to collect Double Air Miles every time they shop at participating partner outlets. Air Miles can be redeemed for fabulous rewards ranging from adventure and experiences to jewellery, travel, electronic items and more.
“We're always looking for ways to provide our customers with better value and added benefits to help their miles go further,” said Dave Battiston, Air Miles CEO. “This June, with Double Air Miles, our UAE cardholders will not only be able to increase their balance substantially but also get rewards and experiences they want more quickly.”
Members will be able to collect more Air Miles and redeem them for rewards faster by shopping at leading electronic, jewellery, dining, furnishing, fashion, insurance and sports brands that are participating in Double Air Miles.
Air Miles also provides easy access to members through their interactive website - www.airmilesme.com – that includes details on the programme’s new and upcoming promotions and a complete list of its participants. Other user-friendly features include checking account balance as well as choosing and redeeming from over 23 categories of rewards.
About Air Miles, Middle East:
Air Miles is the Middle East’s leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than one million members enrolled from over 500,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.
Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of Air Miles International that has been running successfully in the UK (‘Air Miles’ & more recently ‘Nectar’), Canada, the Netherlands and Spain for the past 16 years.
Members can collect Air Miles from a massive total of over 100 market-leading participants. Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.
RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.
