Pantene’s ‘Shine’ and MBC4 iMatter team up to empower and fulfil the ambitions of Saudi Women

Published April 15th, 2008 - 11:46 GMT

Pantene’s ‘Shine’ and MBC4 iMatter team up to empower and fulfil the ambitions of Saudi Women
 
Effat College becomes first women’s college to benefit from interactive learning campaign targeted at women


Pantene’s Shine Programme alongside MBC4’s iMatter launched their prestigious partnership yesterday with a forum involving high-profile speakers at Saudi Arabia’s Effat College. The collaboration aims to empower Saudi Arabia’s young women to face life head-on, achieve their goals and fulfil their ambitions by giving them the catalysts they need to shine. The Pantene Shine programme has been driven by the growing movement for women’s empowerment in the Kingdom of Saudi Arabia and is scheduled to be launched throughout the region later in the year.

At the opening of the 4-day forum, attended by hundreds of Effat College students, it was announced that in addition to the inauguration of the Pantene Shine-iMatter partnership, MBC4’s iMatter has launched an online competition, the ‘iMatter Women’s Achievement Awards,’ whereby women can express their creativity in a number of different categories and win prizes.

Special guest speaker Laurel Papworth, an expert on Social Networking from the University of Sydney, Australia, was also on hand to deliver a lecture entitled New Media Literacy, which showed the aspiring young women how social networking can be utilized to educate and learn from other like-minded women.  The students were then divided into small workshop groups of 20, where they had the opportunity to learn from and interact with thought leaders and tenured business professionals on a number of significant topics including Web 2.0 and online knowledge sharing.

“The Pantene Shine and iMatter partnership is a fantastic opportunity to prepare young Arab women for the future,” said Samiramees Al Hashimi, MBC4. “Like Pantene Shine, MBC4 iMatter is firmly committed to proactively demonstrating to young women that it’s their time to shine. We are proud to help to be catalysts of a trend which we hope will pave the way for women all over the region to realise their dreams in ways they never thought possible”.

She continued, “This partnership reiterates MBC4’s commitment to the Middle East, in getting our future generations of young Arab women to be more involved on a larger scale and to aspire to do great things”.

Ghaida Al Shamy of Pantene’s Shine Programme said, “Today’s Arab women have many different roles to play, and what we really want to communicate through the Shine Programme and by providing the right kind of impetus, is that a woman can shine from the inside and achieve phenomenal things for herself, her family and her community, whether she is a mother, a CEO, or a businesswoman.”

She added, “The partnership will provide Saudi Arabia’s ambitious young women with the tools and knowledge - through interactive learning and shared acumen from a range of different personalities and professors across a wide range of disciplines and industries - that can’t be learned in the classroom, and that will enable the young women to go out and make a difference in the world around them.”

Over the next four days, the ambitious young women will learn time management and communication skills as well as the more practical, hands-on techniques needed to be a successful woman in the competitive business environment.

Speaking on the occasion, the Dean of Effat College said, “This partnership comes at an important time when women’s progression is a topic of increasing significance throughout the countries of the region. This will be achieved when women are given opportunities and allowed similar access to future job and career prospects in the Kingdom of Saudi Arabia.”

“At Effat, it is our belief that a broad, well-rounded education is the best investment for any woman’s future. The Pantene Shine Programme and iMatter partnership not only seeks to give women comprehensive foundations for safeguarding their future career, but it strives to encourage these women to gain self-confidence that will allow them to realise what they can achieve as the region’s leaders and the professionals of tomorrow”, she continued.

MBC4’s iMatter programme launched in 2006 with the aim of encouraging young Arab women to aim for success and to strive to become a significant part of the future. The popular online community has more than 20,000 members and continues to grow rapidly. After the 2006 Essay Writing Competition received more than 2,000 entries, it culminated in an award ceremony attended by HRH Princess Alia Bint Abdullah Bin Abdul Aziz Al Saud.

Along with their long-commitment to the region, Pantene’s Shine Programme is the latest of in a number of initiatives from Pantene, highlighting and supporting important causes in the Middle East, such as the ‘Special Olympics Middle East and North Africa’ and addressing specific concerns of women through campaign like ‘Help Defeat Breast Cancer Campaign.’


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