Dubai Shopping Malls Group’s incredible DSS promotions offering customers a chance to win two BMW 3 Series sedans every week is proving to be a hit with shoppers. Participating malls have reported total sales of AED 440 million in the first three weeks of the campaign.
Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, said: “The increase in sales is a reflection of growing consumer confidence in the economy and the success of our DSS campaign. The prospect of winning two new BMWs every week, mall wide bargains and entertainment activities have turned shopping into a must do activity this summer. We expect a weekly sales growth of 10-12% for the rest of the promotion period.”
DSMG raffle draws for BMW 3 Series will continue for four more weeks.
Ghurair added: “Our partnership with MasterCard has brought in added value as it gives customers a chance to double their chances of winning.”
All shoppers are entitled to one raffle coupon for every AED200 spent at participating retail outlets. Those shopping with MasterCard receive an additional raffle coupon for purchases on their cards.The member malls of DSMG participating in DSS 2010 include Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman, Century Mall, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Hamarain Centre, Lamcy Plaza, Mazaya Centre, Mercato Mall, Oasis Center, Palm Strip, Reef Mall, Souk Al Bahar, The Dubai Mall and Town Centre.
