In 1889, the same year the world-famous Eiffel Tower was built, another event of great importance occurred in the small village of Croix near Lille: The founding of the first bakery, which in time, was to be the foundation of the PAUL baking tradition.
Since then, the passion for exceptional bread and pastries has been carried on by generations of the Holder family. Over time, the original bakery shop concept was expanded by adding seating areas where light meals, sweet and savoury pastries, crêpes (French thin pancakes) as well as hot and cold drinks could be enjoyed in an authentic and relaxing environment.
Today, in 2009 we are proud to celebrate PAUL’s 120th anniversary. Worldwide 5 million customers per month enjoy the wide variety of freshly baked pastries, bread, freshly made salads and drinks, with the biggest stores being visited by 2500 customers per day.
Since its inception the PAUL success story has spread from France to 350 outlets across the world. The first PAUL outlet in Jordan was opened in 2007 in City Mall, where customers can enjoy a choice of French-style light meals, authentic French bread, savory and sweet pastries, salads and cakes as well as a wide selection of hot and cold drinks.
For those who are on the move or might need a quick, yet healthy lunch; most of PAUL’s products are available as a take away directly from the shop display counter. And those who need a tempting dessert for their next dinner party or a cake for an upcoming birthday – PAUL might also just be the answer!
Until today, PAUL bakery products are still made in the traditional, hand-crafted way, using only fresh and natural ingredients. And as all things great need their time and dedication to be made, our breads take on average 7 hours to be made, just as it was the case 120 years ago. To ensure an unrivalled freshness for our customers, all pastries and breads are baked directly in store 4 times a day.
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