Pause Dedicates How-to-Use Campaign for Mecca Mall's E-Directory
Amman-Pause, a leading provider of advertising digital solutions, recently undertook a campaign to introduce shoppers at Mecca Mall to its newly-installed e-directory in the mall.
In line with a signed agreement with Mecca Mall, Pause provided the mall with an e-directory via interactive windows that were installed across the floors in the mall, complete with a comprehensive database which details directions to any of the mall's shops and facilities.
For this first-of-a-kind guide in the Kingdom, Pause has dedicated a how-to-use campaign to introduce shoppers to the proper usage of said windows.
"The e-directory stands out in its flexible usage and upgrading capabilities, and this works in sync with needs of mall and shop owners," said Awwad Awwad, general manager of Pause. "Pause brought a qualitative leap into the advertising and marketing scene in the country through this non-traditional medium, that aims to meet the changing demands of the market and Pause's wide base of clients as well."
The e-directory was received well by Mecca Mall's goers, who remarked that it has facilitated reach to any of the mall's stores, and saved them much time and effort, given the major extension that the mall has underwent.
