Pepsi Takes Its Football Stars ‘Into Africa’ On An Adventure From Stadium To Safari

Published June 8th, 2010 - 12:30 GMT

Pepsi-Cola International's commitment to youth and sports is entering a new dimension with a unique campaign that targets today's' consumers who are born of a generation of passion, purpose and creativity – young people who want to and can have an impact on the world to make it a better place.

To reach this audience, Pepsi is using its best platform, football, to connect with fans everywhere by fostering their unrivalled passion for the game and enabling them to have a positive impact on the world in a fun and engaging way.

With a summer of word-class football ahead, Pepsi's latest global TV ad campaign showcases Pepsi star players including; Lionel Messi, Thierry Henry, Ricardo Kaká, Frank Lampard, Andrei Arshavin and Didier Drogba, transporting them from stadium to safari where they find themselves deep in an adventure in the African savannah.

"This year Pepsi is celebrating the spirit of youth and football with a unique creative TV campaign that will delight and entertain football fans everywhere," said Hossam Dabbous, GCC Beverages Director at PepsiCo International. "Reflecting Pepsi's commitment to its consumers in the Gulf region we have assembled a line-up of top stars with a huge following of fans throughout the Middle East and have created a campaign around them that combines fun and simplicity in a storyline that will win the hearts of all football fans."

As the ad kicks off, we see the players taking a stroll through a small African village under the scorching African sun. As the footballers browse the market stalls, Henry sees a local boy drinking an ice cold Pepsi and strolls over to ask whether the team can have a few cans too. The young boy instead challenges them to a game of football to decide who wins the refreshing drinks.

Quickly a crowd of villagers emerge from the horizon, gathering around the players and forming the boundaries of a makeshift football pitch. The Pepsi team thinks they will easily win the game, however the global superstars haven't factored in the locals' 'home field' advantage and they soon find out that playing a match in this particular village is not as easy as it would seem!

The game begins as Lampard bursts up field, but in the midst of a display of expert footwork, he suddenly notices a familiar face in the crowd. Nestled amongst the locals is none other than globally renowned artist Akon, leading the cheers for the home team! Lampard soon passes to Messi and you see the villagers who form the pitch boundaries move alongside the Argentinean striker pushing the goal further away from him!

Now even more determined to win, the Pepsi players keep pushing for that winning goal but whether it's Lampard rummaging through dense wild grasses, Kaká stumbling over potholes or Messi trying to keep up with the 'human pitch' as it moves wildly across the savannah, the players are outsmarted at every turn.

Will the players triumph against all odds and celebrate in the African sunset with a refreshing can of ice cold Pepsi? Tune in to find out... 


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