In line with its interests to support the Society for the Care Of Neurological Patients (SCNP) and as part of its dedication towards sponsoring and promoting different sports activities throughout the Kingdom, PepsiCo-Jordan – the winner of the King Abdullah II Award for Excellence/Private Sector – announced its sponsorship of the 17th Dead Sea Ultra Marathon that took place on the 9th of April 2010 for the fifth consecutive year, under the slogan, "Run to The Lowest Point on Earth". The marathon, which was organized by the SCNP, witnessed the participation of over 6,000 runners.
The marathon’s route began at the King Hussein Park, extended to include the Airport Road and ended at the Amman Tourist Beach. PepsiCo-Jordan’s sponsorship of this prominent sporting event involved the distribution of Aquafina water bottles and symbolic gifts to over 6,000 runners, in addition to the placement of 17 water stations along the marathon’s 52km route, with one water station set up every 3km. PepsiCo also distributed its chilled soft drinks to over 7,000 spectators and contestants at the marathon’s ending point, and its participation also included a team of runners comprising 18 of PepsiCo-Jordan’s employees.
On this occasion, Mr. Muhannad Saleh, PepsiCo-Jordan’s Sales and Marketing Director, said: “The Dead Sea Ultra Marathon has become one of the most important national sporting events that various companies and institutions regularly seek to support because of the unique athletic and humanitarian value it offers, as the marathon’s proceeds help cover surgery expenses for the SCNP’s neurological patients. Our sponsorship of this event and the participation of our employees serve to enhance our contribution to our local community and reflect our belief in the importance of creating a strong and cohesive society. We would like to thank the Society for the Care of Neurological Patients for their ongoing efforts towards organizing this event annually, which has been increasingly drawing greater numbers of participants each year and actively promoting sportsmanship within our community.”
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