Building on an exceptional FY06, Pointsec today announce the launch of their channel outreach in the Middle East with the appointment of its first regional distribution partner, Secureway.
Secureway has been operational in the region since the end of 2004, and achieved stellar growth in the GCC in its first year of business, reaching $1.2m within the first year. As a Value-Added-Distributor, the company has a portfolio of best-of-breed security products, which complement Pointsec’s product range, to deliver an end to end solution to the end-user. Offering full support to value added resellers in the pre-sales process maximizes visibility for Pointsec products in the regional market, as Secureway’s preferred resellers introduce the product to customers across the Gulf and in to North Africa.
“Operating a purely direct model during our first few years in the Middle East has delivered excellent returns, so we now feel the time is right to increase our visibility by building a strong channel model to support our sales team and introduce Pointsec products into their existing and future customer implementations,” commented Mark Peters, Director, Channels, Pointsec EMEA. “Secureway impressed our EMEA evaluation team with its strong commitment to training staff on its products range, as well as proactive approach to the resellers, including the ability to act as a resource in situations requiring extra support. The company’s experience in driving pre-sales demand through roadshows and seminars will help to spread awareness in the IT channel, and therefore across the enterprise segment in the region, that removable data is safest when encrypted.”
Secureway offer a full range of products in the security and mobility fields, including existing Pointsec partners Nokia and Actividentity. Now boasting more than 70 specialist VARs around the region, and a wider net of over 200 other resellers, the company has a clear view of the unique differentiating points of the regional market that will help to drive sales and awareness of Pointsec products.
“We position our company as the only true security-focused IT distributor in the region, and try to partner with the best specialist vendors in this field,” commented Zafar Shabdiz, TITLE here, Secureway. “Pointsec is the worldwide de facto standard for mobile device security, with a trusted solution for automatic data encryption for enterprise companies. Regional awareness of the dangers of information theft has been increasing in the past year, partly due to Pointsec’s direct communication with the market, whether the company is most concerned with damage to its reputation, brand or customer confidence levels. We look forward to working side by side with the Pointsec Middle East & Africa team to develop awareness of security issues in the region.”
Pointsec products will be available through Secureway’s VAR and reseller contacts from X DATE?
About Pointsec
Pointsec is the worldwide de facto standard for mobile device security – with the most customers deployed, highest level of certification and more complete device coverage than any other company. Pointsec delivers a trusted solution for automatic data encryption that guarantees proven protection at the most vulnerable point where sensitive enterprise data is stored – on mobile devices. By securing sensitive information stored on laptops, PDAs, smartphones, and removable media, enterprises and government organizations can protect and enhance their image, minimize risk, shield confidential data, guard information assets, and strengthen public and shareholder confidence. Pointsec’s customers include blue chip companies and government organizations around the world. Founded in 1988, Pointsec Mobile Technologies AB is a wholly owned subsidiary of Protect Data AB, publicly traded (PROT) on the Stockholm stock exchange. The company has operations in 14 countries, and is represented through partners on all continents. Pointsec can be found on the web at: www.pointsec.com
