A new PR venture has been launched recently aiming at utilizing the power of people into a driving force to the marcom industry in the Middle East, casual PR www.casualpr.com.
Casual PR is a public relations agency that aims at opening communications channels between bloggers and the marketing communications professionals in the region in order to help in connecting brand owners with the audience.
“Blogosphere is growing in a very rapid way, despite all rules and regulations in the Arab world, bloggers of Arabia are increasing and discussing almost everything in their lives, and any brand is subject to be talked about”, said Samer Marzouq founder of casual PR.
Casual PR is in the process of creating a marketing communications community driven by bloggers. The community is being created on www.casualpr.org and is expected to comprise thousands of bloggers from the Middle East, writing in both Arabic and English.
Marzouq add “The unique thing about bloggers is credibility, bloggers are speaking their mind and express their feelings and thoughts, and their feedback could be negative or positive depend on the quality of user experience they had with your brand, that what makes blogs a unique feedback source for brand owners.”
Casual PR offers variety of services starting with drafting and circulating press releases among bloggers, to event management to media monitoring and ending with consultations for companies planning to have online presence and official blogs.
Casual PR is a public relations and marketing communications agency that aims at tailoring PR and make it more appealing to your target audience, especially the youth. Traditional PR proved its effectiveness on the business level but for the majority of the audience it doesn’t make sense.
Casual PR helps your brand go casual, to be part of the community through opening communication channels with blogers and new media owners. Walk their way and talk their language.
Casual PR was founded in June 2007 by Samer Marzouq; an online media and marketing communication professional based in the Middle East.
