A new Dubai-based integrated media intelligence service has been launched this month to give businesses the ability to study and assess their public image though the review and monitoring of their media presence. The media intelligence firm, Mediastow will be providing the service across the region and will extend its operations to a number of countries, in order to have accurate coverage for its clients.
The integrated media intelligence firm will be one of the first to offer news and advertising monitoring across every media with a clear measurement structure. It provides public relations firms, advertising agencies and in-house marketers in the region with the most comprehensive and cutting-edge solutions including editorial and advertisement retrieval and management and analysis solutions, including among them scientific advertising and public relations tracking tools.
Integrated media intelligence is already a major tool in the western world.
In-depth media reputation and communication analytics are already used by decision makers from all industries but such a system has not been readily available in the UAE until now. With public relations expenditure in the region reaching 40 million USD annually, it is expected to fulfill a major gap in the market for media measurement and effective analysis.
“Staying on top of media coverage is a key element of an effective marketing strategy. Businesses particularly in the UAE are paying too much attention to how to penetrate the media, while often neglecting to analyze effectively the impact of their media presence,” said Mohamed Elzubeir, CEO of Mediastow. “Mediastow will offer the ‘Intelligence Monitor’ service with a high-powered, low-cost Web service that allows businesses to simultaneously monitor thousands of newswires, publications, web sites, databases and document collections for mentions of the topics that are important to them,” he said. “This is a ground breaking service because for the first time, a business can integrate all of the information sources it needs to monitor into a single, easy-to-use, outsourced application online,” he added.
Elzubeir added: “Media intelligence has many benefits for the businesses of the UAE and one of the most important is to finally empower businesses with the capacity to measure the effectiveness of their PR efforts. Measurement in the PR industry is a major issue and our unique measurement parameter called RAVE will demonstrate the value PR adds to any business,” he concluded.
