Al Jabr Automotive, sole distributor in Saudi Arabia for KIA Motors, has launched the long awaited all-new KIA Cadenza in Dammam with a VIP event at the KIA showroom on the Khobar-Dammam Highway attended .by Mr. Yong Kew Park, President of KIA Motors Corporation for the Middle East and Africa, and more than 500 guests including VIPs, Diplomats, Business owners, Senior Executives, Retail and Fleet customers. The Red Ribbon of Opening Ceremony was cut jointly by the Chief Guest – Mr. Y. K. Park and Shk. Abdullatif Al Jabr.
The new Cadenza is an exceptionally comfortable and refined high performance premium Sedan that is also sleek and sporty. With its cutting edge technology and style the new Cadenza takes over as the premier large luxury sedan in the comprehensive range of cars produced by KIA Motors Company.
“KIA is a strongly established as a favourite brand in Saudi Arabia due to its versatile range that offers customers the widest possible choice of world-class models.” said Sheikh Abdullatif Bin Hamad Al Jabr, Chairman of Al Jabr Automotive. “We believe that the all-new Cadenza will have big impact and significantly increase KIA’s already substantial market share.”
KIA has emerged as one of the world’s fastest growing car manufacturers and is currently differentiating its brand from the rest of the pack through a long-term design strategy for its new models as well as giving a new look and advanced features to the existing range. A maker of quality vehicles for the young-at-heart, KIA is focused on the complete regeneration of its product line-up. The company is dedicated to the highest safety standards that surpass international requirements and KIA cars have won numerous independent accolades.
Representing a huge step towards the future, the totally new Cadenza features a powerful yet economical six cylinder 290 HP engine. The model is designed with dynamic shapes that give it a commanding presence, while the extremely comfortable interior includes state-of-the-art luxury equipment such as the 5.5 or 6.5 coloured screen that works as GPS with direct satellite connection, and the hi-tech sound system that plays MP3 formats, operates IPods and has a USB extension for information communication. In addition, the advanced air conditioning system has anti-humidity options that can be set automatically.
“KIA gets it right every time, offering customers the right car at the right price from a wide range of models that have maintained their appeal throughout the global economic downturn and I am confident that the new Cadenza will attract more and more newcomers to the KIA brand,” concluded Sheik Abdullatif Bin Hamad Al Jabr.
KIA is the official sponsor of the FIFIA World Cup 2010 in South Africa and 2014 in Brazil as well as sponsoring coveted event of the Australian Tennis Championship 2010 and 2013.
