Pure Gold Jewellers posts 55% increase in first-half sales in diamond jewellery

Published July 21st, 2010 - 06:05 GMT

Award-winning jewellery retailer Pure Gold Jewellers reported a 55% increase in diamond jewellery sales during the first half of 2010 compared to the same period last year.

The sales growth is attributed to the aggressive in-store promotions that the retailer launched since the beginning of the year targeting jewellery lovers.

"We are pleased to report that we had an encouraging first-half sales growth in diamond jewellery because jewellery lovers are more inclined to buy diamond jewellery as the price of gold increases. We have seen customers stock up on diamonds or precious stone jewellery as gifts or for themselves," said Firoz Merchant, Chairman of Pure Gold Jewellers.

Pure Gold Jewellers offers jewellery that caters to all ages, nationalities and income levels. "We are privileged to have buyers from different parts of the world including UAE nationals, residents and tourists. We have a broad base of our loyal customers and fortunately new customers are also discovering the great value we offer on our products," added Merchant.

The company's ongoing participation in this year's edition of the Dubai Summer Surprises has also boosted sales growth. The retailer is offering up to 100% discount on Pure Diamond Jewellery collection through a scratch and win card. Special weekend promotions are also offered, giving customers special deals on selected items.

Pure Gold Jewellers has become a favorite among customers for its lifetime repair policies, exchange guarantee policies, and 100 per cent certification for all products. Customers are assured peace of mind whenever they need repairs or want to exchange their jewellery for a new item. The certificate of genuineness is given to customers to ensure they are buying original and best quality jewellery. 

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