Pure Gold launches its Pure Platinum Jewellery collection

Published December 29th, 2009 - 01:43 GMT

Award-winning jewellery retailer Pure Gold Jewellers has launched a new jewellery collection called Pure Platinum, designed to attract platinum jewellery lovers who want to express their love by gifting the durable metal.

The signature line called Pure Platinum Collection will initially offer customers two types of rings – a duo band with a 50 cents diamonds which is perfect for couples who want to sparkle in platinum on their wedding day, those who want to renew their vows on their anniversary or for those who simply want to express their love for each other. The duo platinum bands represent bonds of eternal love. The “his and her” ring set is priced at 5999 AED only.

The other offering from the Pure Platinum Collection is a half carat certified diamond solitaire ring set in platinum which can be bought for 3999 AED only.

“Anyone in love who is looking for eternal investment would find platinum as the best metal for their money. It is of higher quality, stronger and more scratch-resistant. It also doesn’t require plating so it will retain its look forever,” said Karim Merchant, CEO and Managing Director, Pure Gold Jewellers.

Generally 95 percent pure, platinum jewellery is the right choice for people who are sensitive to other metals. Its pure white luster will help enhance the true brilliance of diamonds and hold stones securely in their settings.

“Platinum is a unique metal known to be an emblem for strength and purity. Because of its fine characteristics, platinum is a perfect symbol for togetherness and a lifetime investment and is now available at never before prices at our outlets,” added Merchant.

The new Pure Platinum Jewellery collections are designed in house and exclusive for all those who understand the true value of the metal. The Pure Platinum Collection is now available at all Pure Gold outlets in the UAE and GCC.

Pure Gold Jewellers collection line also includes Pure Diamond, Pure Sparkle, Fixed Price Collection and many more.

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