PURITY, representing leading international brands in the lines of exclusive and chic Wet Area Products, has expanded its profile in the presence of Dr. Ferdinando Fiore, Italian Trade Commissioner, by partnering up with the unique and ultra modern Italian Kitchen and Bath unit designers, Boffi.
Targeting an elite design-oriented consumer, PURITY harmoniously adds the
Italian quality and aesthetics of Boffi to its existing contemporary line. The extension is sure to thrill and complement the works of the region’s top interior designers, developers and private art connoisseurs, who witnessed Chef Andrea Magnano perfom a live cooking demonstration during the high profile launch of the partnership which took place at the PURITY gallery.
Boffi, headquartered in Milan, Italy, and renowned for its craftmanship, is firmly entrenched in traditional techniques of artisan carpentry and counterpointing, artistically combined with innovative components, using state of the art technologies. The company was the first to succeed in creating ‘style’ within kitchen furniture through a marriage of impeccable design and legendary quality. Continuing its established legacy of true Italian design, Boffi has expanded its association with some of the world’s top designers. Originality, in terms of constructive technology, shape and color, is apparent in the entire Boffi award winning kitchen design range.
“PURITY is delighted to offer the thrilling Boffi collection to our elite clientele, which have come to expect utmost quality and impeccable style. Our new collection demonstrates our commitment to constantly improve the living standards and environment in the U.A.E”, said Nizam A. Baki, Managing Partner.
Roberto Gavazzi, CEO - Boffi added, “Boffi carefully chooses its partners worldwide, to protect the image of the company. The choice of PURITY as partner was a natural one. PURITY understands our core philosophy and we are confident it will offer our products and designs to the U.A.E. market with the passion and professionalism PURITY is renowned for. We trust that our partnership with PURITY in this market will be very successful and we give it our full confidence and support.”
Ferdinando Fiore, Italian Trade Commissioner also highly approved of the collaboration and stated the following: “Boffi is indeed a school if Italian design of its own. Its contribution to the success story of the Italian way of living is undeniable. I have personally witnessed the continuous growth of PURITY and feel confident that the sustained trend of appreciation of Italian design in general in the U.A.E. and the gulf will be a blessing to both parties. It is the result of years of attention to quality and aesthetics of the “Made in Italy” brands, that the bilateral trade and movement of goods and capital between Italy and the U.A.E. is growing steadily, year after year.”
Based in Dubai at Al Moosa Business Centre, PURITY offers an array of ultra
modern and exquisitely constructed washplanes®, vessels, washbasins, baths, toilets mixers, Murano handmade mosaic and accessories. PURITY is also committed to offer regularly new and exclusive product lines to meet the ever-growing demand of the region. PURITY unconditional commitment to the satisfaction of its clientele has resulted in its tremendous growth and will shortly announce some exciting geographical expansion plans.
